Functions of Marketing
Obtaining goods and services for use in the operation of a business or for resale.
What is Purchasing?
Making or producing things
what is form utility?
Takes place every time something is sold in the marketplace.
What is an exchange?
These companies are known for “creative, leading edge marketing”
What is Disney, Apple, Pepsi, and Procter and Gamble
The amount of money required, or given in payment for something.
What is price?
The product’s usefulness is increased because of its location.
What is place utility?
Goods and services.
What are products?
companies spend on average this much to advertise to kids?
What is $15,000,000,000?
The creation of a product in because of market opportunity.
Product Planning
Making a product available at the right time of year or a convenient time of day.
What is time utlity?
Services
What is a series of tasks performed for a customer?
Transfer of ownership of a good or service form the producer to the consumer.
What is distribution?
used to inform target audiences of the relative usefulness of a product, service, brand or issue
Promotion
Usefulness added to the product through communication.
What is information utility?
Goods
What are material items you can touch?
making a product available at the right time of year or a convenient time of day.
What is Time Utility?
compiling, organizing, storing, analyzing, and reporting analytics based on marketing information and data.
Marketing Information Management
The ability to aid customers in owning goods.
What is possession utility?
Takes place every time something is sold in the marketplace.
What is an exchange?
the usefulness added to a product through communication.
What is Information Utility?