Consumer Buying Process
Marketing Mix
Careers in Marketing
Marketing Definition
Promotional Mix
100

You've had your computer for a while. Are you happy with it? You may purchase the same brand of computer again. What stage is this

Post-purchase evaluation stage

100

How is brand switching utilized in a business?

Persuading consumers to leave their current brand

100

Which of the following positions is NOT on the client side?

Market Researcher

100

An exchange is when:

People give up something to receive something they would rather have

100

Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. They also have days where they close the park down and invite youths from low-income families to enjoy the rides for free. What is this an example of?

Public Relations

200

You are searching your favorite online retailer for computers to consider based upon your needs and wants. What stage of the buying process are you at?

Information search

200

The Janson Corporation has been open for less than a year. Why would it need to do an informative promotion?

To convert a consumer's need into an interest for its new product

200

What degrees do most marketing jobs require?

Public Relations Degree, Communications Degree or, Marketing Degree

200

When discussing marketing, place refers to:

Where the product is purchased

200

What is any form of impersonal (one-way) paid communication which the company is identified?

Advertising

300

You are using a nifty little feature available on a website that allows you to compare computer systems specification by specification. What stage of the consumer buying process are you?

Evaluation of chioces

300

What does a company use as a promotional goal that makes consumers choose one brand over its competition?

They use persuasion to convince the consumer to switch brands

300

Which marketing position involves by getting the word out at special events?

Public Relations

300

What are the four p's in marketing?

Product, place, promotion, and price

300

What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?

Personal selling

400

How can a company influence the consumer purchasing process at the purchase stage?

Through the use of professional and respectful sales staff

400

Why do businesses use promotional message when products are very well established? 

To remind consumers about the company

400

Those wishing to be marketing executive shouldn't enjoy

Working behind the scenes

400

Which of the following is an example of a failed exchange?

You want a turkey sandwich, but the deli is out of turkey, so you leave.

400

Assess the four parts of the promotional mix.

Advertising, public relations, personal selling and sale promotion

500

Your computer just broke and you have to decide whether to replace it. Which one of the following describes the current stage of your buying process?

Recognition of need and wants

500

A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotion goal?

Reminder

500

Which of the following marketing positions is consider an entry-level position?

Marketing Coordinator

500

What is the definition of marketing?

Marketing is an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

500

Examine the picture to help determine the type of promotional toll that is being used.


Sales promotion