General
Compliance
Why do we QA?
FUSE
Where do we submit our Assets?
Set to: Paused
How should campaigns be when uploaded to engine?
Fines, make-goods, loss of client trust
What could happen if we don't QA?
Asset Tracker
Where do we keep a record of all assets?
Campaign or ad group level association
What level of association should be used for assets/extensions?
Nick
Who's amazing and created this?
F2E Audit
What document do we use to make sure engine content matches FUSE asset content?
Cascading negatives
What's the practice of negating exact match keywords in phrase match ad groups?
To give a "fair balance" of information about drug.
Why do the content and presentation of a drug's risks must be reasonably similar to the content and presentation of its benefits?
One day prior to earliest expiration date.
What date should campaigns end date be set up?
Everyone is!