TikTok Auction
What is when the system needs 50 conversions to stabilise ad delivery?
What is when the system needs 50 conversions to stabilise ad delivery?The learning phase.
Name one of the blocks of the upper funnel
1. Building Brand Awareness
2.Create a Large Audience Pool
3.Enhance Lower Funnel Performance
4.Build Brand Loyalty
December 26 has this unique name in Ireland.
What is St. Stephen's Day?
World tour that just concluded
What is the Eras Tour?
What should Budget be?
Weekly budget should be at least 50X your estimated/historical CPA
What are the two TikTok campaign objectives that match the upper marketing objective?
Reach & Traffic
She was the first woman to win a Nobel Prize.
Who is Marie Curie?
Love Story
What is a song inspired by the Shakespeare play, "Romeo & Juliet"?
Three main components that impact ad delivery
What are
1. Auction Rank
2. Pacing
3. Advertiser Levers
These two campaign objectives can be used to target only ages 18 and older
What is Lead Gen and Product Sales?
The 4th letter of the Greek alphabet
What is Delta?
Naming names, Taylor dated this werewolf portrayer in 2009
Taylor Lautner
What are:
1. CPM
2. CPC
3. CPV
4. oCPM
Who and which brand ran the first full funnel activation?
Lancome for L’Oréal France & Luxe division
This is largest Spanish-speaking city in the world.
What is Mexico City?
This singer & former boyfriend of Taylor Swift is allegedly the "John" in her song "Dear John"
John Mayer
Whats the Ad rank equation?
Bid x eCTR x eCVR x 1000
How can we stand out from our competitors?
Using a well structured full funnel strategy helps differentiate a brand from its competitors. By providing a seamless and engaging customer experience, you stand out and attract more customers.
They discovered that the Earth revolves around the sun.
Who is Nicolaus Copernicus?
It was the lead single off Taylor Swift's album 1989
Shake it Off