Definitions
Ogichara and Uchida study
In depth about globalization
100

Globalization 

Process of interaction and integration among people and cultures worldwide, driven by trade, investment, and technology.

100
Method

questionnaires

100

What is affective component 

A person's feelings or emotions about a person, event or subject

200

Cultural Globalization

The shared consumption of culture through global media, internet, and travel, resulting in interconnectedness

200

Aim 

 To investigate how a change in values might be influencing the subjective well-being of young Japanese students.

200

What is behavioural component?

The way the attitude affects how we can act toward a person, event, or object

300

Bicultural Identity

A hybrid identity that incorporates elements of both local and global cultures.

300

Participants

114 students from two universities – one in Kyoto, Japan and the other in Wisconsin, USA.

300

what effect does globalization have on identity

formation of bicultural identity

400

Exclusionary Reaction

A negative response to globalization, where individuals feel threatened by other cultures and seek to protect their own.

400

Procedure

The researchers used questionnaires to measure: 

⦁    Individualism, 

⦁    How many close friends they had, 

⦁    Subjective well-being (Happiness), 

⦁    Life satisfaction, 

⦁    Physical and psychological emotional states. 

⦁    These factors were correlated with one another. 

400

Cognitive component

A person's beliefs or knowledge about a person, event, or object

500

Marginalization

Exclusion from both local and global cultures, leading to identity confusion and social withdrawal

500

Conclusion

The spread of Western values through globalization could have negative effects on people in collectivist cultures. This might be because they become more competitive and individualistic but lack the skills to establish strong friendships because they were not taught this from a young age.