Basics
Interactive presence which allows individuals to engage in sharing information with one another
What is Social Media
Social guidelines or rules based on the moral principles and values of a person, group or society; what should be done
Ethics
Generation born in the 1980s or 1990s, especially in the U.S.
What is Millennial
Marketing which takes place via mobile devices; makes use of mobile features to create marketing campaigns based on a customer’s preference
What is Mobile Marketing
Percentage of users who take a desired action
Process of uploading, publishing and sharing video clips online
Rules and regulations an individual, business or organization must follow; what must be done
What is Laws
Person who has the power to influence many people through social or traditional media; for example, a blogger influences their followers to purchase
What is Social Media Influencer
Downloadable or Internet-based computer game which in some way advertises a brand-name product, service or company during the game
What is Mobile Advergaming
Reaching the target audience at various times across several social media channels
What is Cross Platform Promotion
Writing and publishing posts, at any length and time, on a blog such as Blogger; typically in a chronological format
Any defamatory statement which is spoken
What is Slander
Extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign
What is Brand Recognition
Software application for an IP-capable mobile device which requires knowledge about where the mobile device is located
What is Location-Based Services (LBS)
Planned, coordinated marketing efforts using one or more social media platforms
What is Social Media Campaign
Form of electronic commerce which uses social networks to facilitate the buying or selling of products
Allows the use of limited portions of a work including quotes, for purposes such as commentary, criticism, news reporting and scholarly reports
What is US Copyright Statute
Tendency of some consumers to continue buying the same brand of goods rather than competing brands
What is Brand Loyalty
Allows for short text messages to be sent from one cell phone to another; does not exceed 160 characters
What is Short Message Service (SMS)
Customer is familiar with and able to recognize a brand
What is Brand Awareness
Community based marketplace which allows members to communicate and sell directly to other members; for example, Etsy
What is Peer-to-Peer Platform
Branch of law which addresses legal issues related to the use of the Internet; includes rules and regulations established by Congress, legislatures, courts and international conventions
What is Internet Law
Cellular phone which performs many of the functions of a computer
What is Smartphone
Allows for photos to be sent via text message and is used to send texts containing more than 160 characters; sometimes requires mobile web to receive messages
What is Multimedia Message Service (MMS)
Measure of the efficiency of a social media marketing campaign
What is Social Media Return on Investment (ROI)