Six Functions
This ensures that products are delivered to the right place, at the right time, in the right condition
What is Distribution/Channel Management
An example of an inbound marketing is
What is... (many different responses, Guzik's judgement if it fits)
The process of promoting and selling products or services, including market research and advertising
What is Marketing
This analyzes demographic data interests and behaviors of potential customers
What is how you identify your target market
Positive online reviews boost brand perception, while negative reviews can hurt your reputation, impacting customer trust leads to
What is how your online reviews affect your brand perception
This collects data to help businesses understand customer needs and preferences, allowing for better decision making
What is Marketing Information Management
Pushing products/services through ads, direct mail. or cold calling is this kind of marketing strategy
What is Outbound Marketing
This is the systematic collection, analysis, and interpretation of data used to improve business decisions
What is Marketing Information Management
They benefit the most from your product if it solves a specific problem they face
Who is your target market
This is how you can make your business more visible online
What is you can use SEO, paid ads, and active social media engagement to reach more customers.
This determine the value of a product in relation to competitors and customer willingness to pay. A balance between affordability and profitability is crucial in this function
What is Pricing Strategies
Amazon is an example of this type of marketing strategy as it recommends products based on users' browsing and purchase history
What is Personalized Marketing
This attracts customers with valuable content while ____ pushes products/services through direct advertising
What is inbound and outbound marketing
What can you do to see where you excel or fail in your company, and allows you to adjust your pricing, quality, or features to make your product more appealing
What is studying your competitors
Reasons why customers would look at but not buy your brand
What is if the price is too high, the website is confusing, or there are better options elsewhere
This involves the ongoing improvement of a product to meet customer expectations and stay ahead of competitors
What is Product/Service Management
GoPro is an example of this marketing strategy because there is content being created by others who are sharing their experiences with the company
What is Third Party/User Generated Content
This builds trust as customers rely on reviews and recommendations from other users, which feels more authentic
What is Third Party/User Generated content
Being able to convince your customers to buy your product involves these things
What is highlighting unique features, better pricing, or stronger brand loyalty than competitors
This is something you should avoid using on your online website when your consumers are going to buy your product
What are popups, which can be annoying for your customers if overused
These are the benefits of a product to customers through advertising, social media, and other forms of outreach to drive sales and awareness
What is Promotion
This helps improve customer engagement as the company tries to connect their brand to values that consumers can relate to
What is Focus on the Brand/Story
What is Focus on the Brand
Addressing customers’ pain points, focus marketing efforts on showing how your product solves their specific challenges through this
What is messaging or targeted ads
What is easy to navigate, load quickly, and provide clear information, ensuring customers don't leave for competitors with better interfaces