Total Kotex
What is Kotex growth target?
9.1%
What is Herbal new USP?
Odour Control
What is OVN Protection New USP?
up to 100% no back leaks
What is the USP of Poise Charcoal Liners?
95% odour control
True or False: Does Depend Pants have better retention capacity than Tena Proskin Normal Pants?
True
What is Kotex market share MAT Jun in total MT?
26.3%
What is the new Luxe MO pricing?
2 for 10.95
What is OVN Protection new MO pricing?
2 for $9.95
What is Poise’s GSV Growth Target for 2025?
14%
How many % of try & review testers agree that Depend products are comfortable and breathable?
92%
What is Kotex and category value growth?
4.7% (Kotex) and 0.5% (category)
What is Sofy Cooling Fresh best selling length?
35cm
What is Kotex OVN panties market share?
72%
How many times drier is Poise vs sanitary pads?
4x drier
What is Depend’s GSV Growth Target for 2025?
What is the market share difference between Laurier and Kotex in 2017 vs now?
860bps (2017) & 130bps (now)
How many micro holes does herbal cool have to promote air circulation?
20 million
Name 2 growth pillars of OVN panties
- Product Upgrade + NPI Launch
- Dedicated Campaign
- Aggressive Sampling
- Distribution Expansion
- Must Win Execution
If consumers leak when sneezing, coughing, laughing, name all Poise products that are suitable for them?
- Regular Liner
- Ex long Liner
- Charcoal light liner
- Charcoal ex long liner
What is the new everyday pricing for Depend Pants and Tape?
Pants $9.95, Tape $8.95