Finance
If you invent a new type of technological device, what type of intellectual property protection should you seek to make sure that no one else starts making the same product?
A) Patent
B) Copyright
C) Trademark
D) Trade secret
A) Patent
When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its
A) service and warranty.
B) popularity.
C) history.
D) appearance and style.
A) service and warranty.
One advantage of mediation is that it often is not as __________ as litigation.
A) flexible
B) hostile
C) necessary
D) personal
B) hostile
Rita is upset with her employer because she always has to work during important holidays. This is an issue most likely associated with which type of workplace diversity?
A) Disability
B) Gender
C) Religion
D) Age
C) Religion
Ken's manager, Linda, tells other members of the department that Ken is receiving a 6% salary increase. Linda is exhibiting unethical behavior because she is
A) misusing company funds.
B) expressing favoritism toward Ken.
C) revealing confidential information.
D) refusing to be objective.
C) revealing confidential information.
Which of the following has proven to be an effective way to initiate a professional relationship with a vendor:
A) Having salespeople talk to the vendor
B) Offering jobs to people on the vendor's staff
C) Giving the vendor an expensive gift
D) Treating the person to a round of golf
D) Treating the person to a round of golf
A company starts marketing its workout clothes as everyday wear. This is an example of __________ innovation.
A) process
B) positioning
C) product
D) paradigm
B) positioning
When BlueLight, Inc. merged with a competitor, the managers strived to instruct their employees on the best ways to transition. This is an example of how directing
A) initiates changes smoothly.
B) coordinates work and effort.
C) motivates employees.
D) builds group dynamics.
A) initiates changes smoothly.
One of the reasons why a chain of hotels might analyze and interpret the marketing information contained in databases is to
A) compare variables
B) organize products
C) tabulate findings
D) survey guests
A ) compare variables
A snack-food company donates energy bars to runners who are participating in a race to raise money for cancer research. The business is engaging in a(n)
A) selling activity to support its image.
B) public relations activity for a charitable cause.
C) advertising campaign to improve investor relations.
D) media blitz to exhibit social responsibility.
B) public relations activity for a charitable cause.
How much will $5,000 be worth in five years if invested at an 8% compound interest rate?
A) $5,400
B) $5,045
C) $7,347
D) $8,000
C) $7,347
What information should a business provide its suppliers to ensure that products will be available to meet demand?
A) Cash flow analysis
B) Annual report
C) Sales forecast
D) Media schedule
C) Sales forecast
Which of the following is a good strategy for protecting digital customer data:
A) Give employees equal access to customer information
B) Avoid backing up your work
C) Use the same password for all accounts
D) Limit installation of outside software programs
D) Limit installation of outside software programs
The price of merchandise in a market economy is controlled by
A) supply and demand
B) consumers' knowledge
C) business competition
D) government decisions
A) supply and demand
The first thing a company should do before selecting a vendor is
A) determine and document the organization's need(s).
B) hold initial vendor discussions to negotiate a contract.
C) identify potential sources for vendor recommendations.
D) eliminate vendors that don't meet the organization's standards.
A) determine and document the organization's need(s).
Protecting the investments of shareholders is a primary responsibility of
A) company employees.
B) company lawyers.
C) the board of directors.
D) upper level managers
C) the board of directors.
To be effective in developing relationships with customers, the service that salespeople provide must
A) meet customers' needs.
B) be the same for all customers.
C) include customers' employees.
D) save money for customers.
A) meet customers' needs
Which of the following business activities would be most affected by weak economies, pricing pressures, regulatory changes, and global supply chain disruptions:
A) Internal change management
B) Domestic shipping processes
C) International risk management
D) Cultural literacy initiatives
C) International risk management
One of the best ways to demonstrate exemplary customer service in the hospitality and tourism industry is to
A) offer discounts
B) be frugal
C) waive late fees
D) be proactive
D) be proactive
An entrepreneur in the early stages of their venture should avoid hiring full-time employees unless they are needed to perform business activities that
A) create revenue.
B) save them time.
C) require expert advice.
D) save money.
A) create revenue.
When employees have the ability to retrieve only the computer data that are important for them to have to perform their job, the business is applying the
A) concept of intrusion prevention.
B) doctrine of organizational structure.
C) principle of least authority.
D) law of diminishing capacity.
C) principle of least authority.
What is likely to happen if a company has sunk costs associated with a poor decision?
A) Employees will start seeking other employment.
B) Employees' ethical practices will diminish over time.
C) The company will forgo short-term benefits for long-term rewards.
D) The company will look for proof to justify its decision.
D) The company will look for proof to justify its decision.
Economic factors that businesses generally examine when conducting an environmental scan include
A) demographics, new laws, and social trends.
B) inflation, investor confidence, and interest rates.
C) investor confidence, demographics, and new laws.
D) inflation, investor confidence, and demographics.
D) inflation, investor confidence, and demographics.
Which of the following is most likely to have a negative impact on a beach destination's economy:
A) Floods and severe storm damage
B) Occasional airline delays
C) Fluctuations in gasoline prices
D) Hotel and restaurant construction
A) Floods and severe storm damage
Which of the following is a specification that a business might establish for selecting spreadsheet software programs:
A) Regularly organize customer information
B) Graphically display financial information
C) Digitally produce marketing data
D) Electronically communicate data
B) Graphically display financial information