Super Bowl Ads
What drink brand is known for its polar bear Super Bowl commercials?
Coca-Cola
What is the name of the building where all of our meetings are?
Rouss-Robertson
What are the 4 P's of Marketing
Product, Place, Price, Promotion
What is an "engagement rate"?
The percentage of an influencer’s audience that interacts with their content
What President founded UVA?
Thomas Jefferson
Which candy brand had a famous Super Bowl ad with the line, "You're not you when you're hungry"?
Snickers
Where can you find information about our upcoming events/internships?
Newsletter/Shelby
What does SEO stand for?
Search Engine Optimization
Which influencer gained massive popularity on TikTok for her dance videos, making her the platform's most-followed creator in 2020?
Charli D'Amelio
Who is the Dean of the comm school?
Dean Jenkins
Which brand has aired the most Superbowl ads?
Budweiser
6 vs 4
What is the common metric used to measure the success of an online ad campaign?
CTR (click through rate)
FREE (bc I couldn't think of anything)
FREE
What is the oldest spot on the corner?
The Virginian
How much does it cost to put a Superbowl ad up for 30 seconds?
$7 million
Who should you speak to if you have an attendance question/conflict?
Ainsley
What is the largest CPG Company in the US?
Procter & Gamble
What is "affiliate marketing"?
When online retailer pays commission to an external website or an influencer for traffic or sales generated from their referrals (ex. discount codes).
How many UVA athletes went to the paris olympics this year?
14
What company produced the most expensive Super Bowl ad to date at $26 million in 2022
Amazon
Name 3 of the "big 5" marketing and advertising agencies
WPP, Omnicom, Publicis, Interpublic Group of Companies (IPG), Dentsu
How much does Cristiano Ronaldo (most followed person on instagram) make off of one sponsored post?
$3.23 million
What is pratt ginkgo?
The biloba tree on the NW side of the rotunda