Rhetorical Appeal
Emotions and feelings
Pathos
The person who reads a social media post
audience
To make an official statement about an upcoming event
announce
What type of announcement is this?
The beach has been closed due to very high winds. Please stay away.
warn
What type of social media post is this?
Our stores are now selling the all new AX-21 Smartphone! The revolutionary phone is packed with extra memory and an incredible camera to capture all those special moments.
Product launch
Facts and Data
Logos
The person/company who creates a social media post
writer
To provide information about a product or service
advertise
What type of announcement is this?
Come and have dinner with us at Pasta Mania every Friday night. Special family offer!
advertise
What type of social media post is this?
Come to our open day this weekend (October 5th and 6th). You can meet some of the teachers who work at our school and we will have food and drink available.
Event announcement
Credible and Trustworthy
Ethos
The reason for writing a social media post
purpose
To encourage people to perform certain actions or behaviours
call for action
What type of announcement is this?
Coming soon! A new exciting adventure at Dubai Parks and Resorts. Do not miss out on the new ride at Lego Land
announce
What type of social media post is this?
We are proud to announce that this is our 10th year our company has been here. Every year we grow in sales and reputation. Thank you for all your hard work and dedication.
Milestones and Achievements
What type of post is this?
Children go without food everyday. Imagine if your child was hungry....what would you do?
Pathos
The details and information of a social media post
message
To tell someone in advance about a dangerous situation or problem
warn
What type of announcement is this?
Your appointment has been confirmed. Please make sure you arrive at least 20 minutes before, so you are able to register at reception.
inform
What type of social media post is this?
Together with our friends at Lear Capital we have been able to produce an exciting opportunity for our employers and customers. As we begin to work together on a new project.
Partnerships and Collaborations
What type of post is this?
According to scientists, the future of the environment is at risk.
The situation of the social media post (background information)
To convince people to do something by reasoning
Persuade
What type of announcement is this?
Do you need extra income? We are looking for people with evenings spare to help us sell interesting products online. If you have a few hours once or twice a week please call us, and we will tell you more.
What type of social media post is this?
We are looking for like minded people to join our small but highly motivated team working on an interesting project for the government.
Hiring notice