mkt. concepts
person who uses the product.
what is a consumer?
4 p's of marketing is product, place, person, promotion.
what is false?
the avenues by which messages are delivered.
what is channels?
swot is strengths, weaknesses, opportunities, threats.
what is true?
determines prices for products in order to maximize profit.
what is pricing?
advertising would fall under the 4 p's.
what is promotion?
a term for when a campaign gains massive exposure overnight.
what is virality?
external factors.
what is opportunities and threats?
Patterns of behavior people follow in their daily lives, including how they spend their time and money.
what is lifestyle?
distribution falls under the 4 p's.
what is place?
paid media, earned media, & owned media are the three types.
what is communication media?
internal factors.
what is strengths and weaknesses?
statistics about where people live.
what is place?
you consider distributors in the 4 p's.
what is place?
comment on a business' social media page is a type of media.
what is earned media?
framework for evaluating a company’s competitive position and developing strategic planning.
what is SWOT?
Segmentation, Targeting, Positioning.
what is STP?
size and color something should be.
what is product?
The careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company meets the consumer.
What is integrated marketing communications?
encompass the resources and attributes contributing to your ability to establish a competitive advantage.
what is strengths?