Mrkt and Pricing
Marketing
the process of planning, pricing, promoting, selling and distributing goods or services which help satisfy a customer’s needs and wants
the activity or business of promoting and selling products or services, including market research and advertising.
Marketing Concept
business must satisfy needs and wants of their customer to compete
the idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs).
Advertising
act of calling public attention to a product or service
the practice and techniques employed to bring attention to a product or service.
strengths
the quality or state of being physically strong.
Goods
tangible items which possess a monetary value
merchandise or possessions.
Customer
person who buys the product
a person or organization that buys goods or services from a store or business.
Apprenticeship
following and studying a professional in order to learn a trade
a paid job where the employee learns and gains valuable experiences
weaknesses
the state or condition of lacking strength.
Services
involve a task or performance; received in the form of action
an intangible offering that provides value to a customer.
Consumer
person who uses the produ
a person who purchases goods and services for personal use.
Campaign
series of organized activities working towards a particular goal
an organized course of action to achieve a goal.
opportunities
a set of circumstances that makes it possible to do something.
Utilities
the attributes of a product which make it capable of satisfying a customer’s needs
water, sewer, electric, gas, trash, and recycling.
Pricing
determines prices for products in order to maximize profit
a process of fixing the value that a manufacturer will receive in the exchange of services and goods.
Merchandising
promoting the sale of goods
the activity of promoting the sale of goods, especially by their presentation in retail outlets.
threats
a statement of an intention to inflict pain, injury, damage, or other hostile action on someone in retribution for something done or not done.
Price
the exchange rate used to purchase products or services
the amount of money expected, required, or given in payment for something.
Promotion
applying promotional techniques to potential customers
the publicization of a product, organization, or venture so as to increase sales or public awareness.
Nonprofits
organization which is tax exempt
an entity that is created and operated for charitable or socially beneficial purposes rather than to make a profit.