Sports Business
The income generated from an organization's business operations
Revenue
Goods related to a core entertainment product created to maximize revenue
Ancillary products
A short-term sales space that creates interest in new products
Pop-Up
The economic impact of purchases made during events such as souvenirs and concessions
Direct effects
How many holes are played in a round of golf?
18
This revenue type includes ticket sales, luxury seating, and concession sales
Matchday Revenue
Payments made to the owner of copyrighted work such as songs or videos for the use of their material
Royalties
An online world created to maximize fan engagement
Metaverse
One of the 4 ways that sports impacts the local economy, that is focused on the popularity of one individual
Superstar Effect
What is the standard height of a basketball hoop in feet?
ten feet
A service where viewers can order access to a specific broadcast at a particular time for a set fee.
Pay-Per-View
A calculation of how many times songs from a specific artist are played
Streamshare
A strategy that encourages fans to interact with brands through games
Gamification
An athlete in the WNBA that is considered a Superstar for her effect on the economy
Caitlin Clark
How many football players can be on the field at one time in the NFL?
Eleven
A mutually beneficial agreement between a sports team and a product manufacturer for the use of the team logo
Licensing
When a brand partners with an entertainment property for the right to use names and characters in their own marketing campaign
Promotional Tie-in
Which article of clothing is currently experiencing a trend?
Footwear
A music artist who is considered a Superstar for the effect on the economy
Taylor Swift or Beyoncé
Who is the leading scorer in the NBA?
LeBron James
How do investors make money when owning a team if the team is not profitable each year?
The value of the team will increase over time
When a film uses a brand name product in the film, but the brand is not paying for the exposure
Product Plug
What percent of ESPN's audience is made of women?
1/3
This is conducted to determine the financial effects of an event on its community
Economic Impact Study
What MLB team has won the most World Series championships?
NY Yankees