Retailing
What is retailing
The sale of goods or services directly to consumers for personal use.
What is wholesaling?
The sale of goods in bulk to retailers, businesses, or institutions.
What is visual merchandising?
The practice of creating visually appealing product displays to attract customers.
What is a grid layout?
A store layout where aisles are set up in a grid-like pattern, commonly used in supermarkets.
Name one type of retailer
Supermarkets, department stores, specialty stores, convenience stores, etc.
Who are the primary customers of wholesalers?
Retailers, businesses, or institutions that resell products to consumers.
Why is lighting important in visual merchandising?
: It helps highlight specific products and creates an appealing shopping environment.
What is a free-flow layout?
A store layout that encourages customers to browse and explore products without a set path.
What is the main goal of retailing?
To provide products to consumers for personal or household use.
What is a key difference between wholesalers and retailers?
Wholesalers sell in bulk to businesses, while retailers sell in smaller quantities to consumers
Name one element of visual merchandising besides lighting.
Store layout, color scheme, signage, or product displays
Why might a retailer choose a racetrack layout?
To guide customers around the store in a specific path, often used in department stores.
What is the difference between a retailer and a manufacturer?
Retailers sell products to consumers, while manufacturers produce the products.
Name one benefit wholesalers provide to retailers
Lower bulk prices or providing large quantities of stock for resale
What role does color play in visual merchandising?
Colors evoke emotions and influence consumer behavior.
Which type of layout is best for efficiency and maximizing shelf space?
Grid layout
Give an example of a multichannel retailer.
Amazon, which sells both online and through physical stores.
Give an example of a wholesaler.
Sysco, a company that supplies food products to restaurants and businesses.
What is the purpose of accent lighting in visual merchandising?
To highlight specific products or areas of the store and draw customer attention.
What type of store layout is commonly used in clothing stores to encourage customers to browse?
: Free-flow layout.