The Marketing Funnel
What is the top level of the marketing funnel?
AWARENESS
What type of media includes TV, Radio and Streaming services?
BROADCAST MEDIA
This term means the size of the audience you’re targeting.
REACH
What will not be included in a media kit that typically needs negotiation.
PRICES
What does TOFU stand for?
TOP OF THE FUNNEL
What is the bottom level of the marketing funnel?
LOYALTY
What media type typically provides you with subscription data?
PRINT MEDIA
This term means the number of times your target will see your ads.
REQUENCY
What type of information will be provided to you about the publication's audience?
DEMOGRAPHIC
Media will give a due date for ad materials, but then there is always a final, final date. What is that called?
DROP DEAD DATE
At what level in the marketing funnel would you place advertising?
AWARENESS
What type of media includes things like bus wraps and transit signage?
OUTDOOR
What is the main difference between PR and Advertising?
ADVERTISING IS PAID FOR; PR IS UNPAID.
This term is used for the size, resolution, and type of files the media vehicle can accept.
SPECS
What should you never do at an event you’re asked to attend?
POUR YOUR WINE FOR FREE
After Awareness, what is the second step in the marketing funnel?
INTEREST
What type of media is generally the least expensive?
ONLINE
Susan said the main challenge with wine marketing was to what?
BE DIFFERENT
What do print publications call their audience size?
PAID SUBSCRIPTIONS OR CIRCULATION
In the ads shown last week, the point was to balance your message with what?
ENTERTAINMENT
What step occurs right before Loyalty in the marketing funnel?
TRIAL OR CONVERSION
What type of media generally provides the most detailed tracking results?
ONLINE MEDIA
This is the generally agreed-upon minimum frequency at which a target customer sees an ad.
SEVEN TIMES
What is the plan for upcoming articles called?
EDITORIAL CALENDAR
This company tracks TV viewership and reports them as ratings.
NIELSON