Hospitality Basics
What are the four main segments of the hospitality industry?
Lodging, Food & Beverage, Recreation, and Travel & Tourism.
What is ecotourism?
Travel focused on conserving the environment and supporting the well-being of local people
What is a "target market"?
A specific group of consumers a company aims to sell its products or services to
What is one common phrase used in the hospitality industry to make guests feel welcome?
"How can I assist you today?"
What is the first step in organizing a successful event?
Establishing the event's goals and objectives
This type of establishment offers short-term lodging with limited services
Motel
This is the term for a tourism activity that minimizes the negative impacts on the environment
Sustainable tourism
Name one way social media can be used to promote a hotel or resort
Sharing high-quality photos and videos to showcase the property and engage with potential guests
This is the term for going above and beyond to meet customer expectations
Exceeding expectations
Name one key factor when choosing a venue for an event
Location and accessibility for attendees
What is the difference between full-service and limited-service hotels?
Full-service hotels offer a wide range of amenities, such as restaurants and concierge services, while limited-service hotels provide basic services like lodging with fewer amenities
What is a popular emerging trend in the tourism industry driven by technology?
Virtual reality tours or digital travel experiences
What is the 4 P's marketing model?
Product, Price, Place, Promotion
Name one key factor in delivering exceptional customer service
Active listening to understand customer needs and concerns (other answers may apply as well)
What does the term "catering" refer to in event planning?
Providing food and beverages for an event
Name a key challenge facing the hospitality industry post-pandemic
Labor shortages
Which demographic has the fastest-growing influence on travel decisions in recent years?
Millennials and Gen Z
How do loyalty programs benefit both customers and businesses in hospitality?
Customers receive rewards for repeated stays or purchases, and businesses encourage repeat business and customer loyalty
Why is guest feedback important for improving service?
It helps identify areas for improvement and enables businesses to enhance the guest experience
What is the purpose of a contingency plan for events?
To have a backup plan in case of unforeseen circumstances, such as weather or technical issues
What is the role of event planners within the hospitality industry?
Event planners coordinate all aspects of professional meetings and events, including venue selection, logistics, catering, and budgeting
Name one global organization that promotes sustainable tourism practices
The United Nations World Tourism Organization
Explain the concept of "brand positioning" in the tourism sector
It's how a brand differentiates itself from competitors in the mind of the consumer by emphasizing unique attributes and the value it provides
Explain the difference between proactive and reactive customer service
Proactive service anticipates guest needs and addresses them before they arise, while reactive service responds to customer complaints or issues after they occur
Explain the role of a budget in event planning and execution
A budget helps manage expenses, ensures financial resources are allocated efficiently, and keeps the event within financial limits.