Social Media & Marketing
What is the term for the practice of paying social media platforms to promote posts or content to a larger audience?
What is paid advertising?
What type of research gathers data through direct interaction with participants, such as surveys or interviews?
What is primary research?
What skill is essential for consultants to create clear, concise presentations that summarize findings and recommendations?
What is PowerPoint proficiency?
What does the term “deck” refer to in consulting?
What is a PowerPoint presentation?
What are the names of all three business we work with this semester?
What is Jus' Tacos, SOMA Sweets, and Daily Greatness?
Which platform is known for its short-form videos and has become a key tool for brands targeting Gen Z consumers?
What is TikTok?
Which tool is commonly used to visually represent market data and trends over time?
What is a line chart?
Which are the three most famous consulting firms? Also called MBB
What is Bain, McKinsey, and Boston Consulting Group?
Which tool is commonly used by consultants to perform financial modeling and data analysis?
What is Excel?
What CYC event is taking place on Wednesday
What is the EY case study?
What type of marketing focuses on building long-term customer relationships by providing valuable, relevant content rather than directly promoting products?
What is content marketing?
What is the term for dividing a market into smaller groups based on characteristics like demographics, geography, or behavior?
What is market segmentation?
What is the entry role in consulting?
What is an Analyst?
What is the term used when consultants gather input directly from clients or stakeholders to understand their needs and expectations?
What is a stakeholder interview?
Where was the CYC National Conference last spring?
What is Atlanta?
Which metric measures the percentage of people who clicked on a link after seeing an ad or post?
What is click-through rate (CTR)?
What is the method used to summarize and visualize large datasets to find patterns and trends?
What is data aggregation?
What type of consulting helps companies make big business decisions like mergers or restructuring?
What is strategy consulting?
What does “scope creep” refer to in consulting projects?
What is an uncontrolled expansion of a project’s goals or tasks?
How many Senior BA's and BA's are their?
What is 19?
What is the name of the marketing strategy where companies use endorsements or mentions from influencers with large social media followings to promote products?
What is influencer marketing?
Which market research method involves observing consumer behavior in a natural setting?
What is ethnographic research?
What is the term for short, high-impact consulting projects focused on solving specific problems quickly?
What is a quick win project?
What is the term used when consultants align their recommendations with a client’s long-term goals?
What is strategic alignment?
When was CYC founded at Shu?
What is 2018?