Enter Title

Marketing Plan

100

What part of the Marketing Plan always goes first

Executive Summary

200

Part of the marketing plan that details what to do and when to do it

Implementation

300

Part of the Marketing Plan that states an organization's values and business philosophy

Mission Statement

400

The part of a Marketing Plan that uses numbers to set measurable targets for the product and the marketing campaign

Goals and Objectives

500

Part of the Marketing Plan where you determine if the goals and objectives have been achieved.

Implementation and Control

SWOT

100

What does SWOT stand for

strengths, weaknesses, opportunities, threats

200

Which parts of the SWOT analysis contains factors that are external?

Opportunities, Threats

300

Laws and regulations belong in which section of the SWOT analysis?

Threats

400

Patents belong in which section of the SWOT analysis?

Strengths

500

Unmet customer needs belongs in which section of the SWOT?

Opportunities

Budgeting

100

Name 1 part of a Financial Plan

forecast, budget, income statement or balance sheet

200

Which part of the Financial Plan involves making estimates of future income and expenses?

Forecast

300

Which part of the Financial Plan lists all of the revenue and expenses for an organization?

Budget

400

Which part of a Financial Plan shows the value of an organization along with assets and liabilities (debts)

Balance Sheet

500

Which part of the Financial Plan shows profits and losses?

Income Statement

Competition

100

How is Competition measured?

Market Share

200

What is a direct competitor for Adidas?

Nike, Under Armor, Etc.

300

What is an indirect competitor for Football game tickets?

Tickets to another sporting event or activity, or watching the game on a streaming service

400

What is it called when there is no competition in the marketplace and a single company controls the product?

Monopoly

500

What brand introduced a sports drink with double the electrolytes and more vitamin C to try to get more market share?

PowerAde

Bonus

100

What is something that could be a part of a marketing budget?

advertising, public relations, event planning, media purchases, design

200

Name a direct competitor of the Baltimore Ravens

Any NFL team on the east coast

300

A situation analysis is also known as what?

SWOT

400

What is the purpose of the Executive Summary in a Marketing Plan

Summarize the plan, create excitement

500

What is the most expensive category on the list of expenses for a college athletic team?

coaches and staff