AMs
Who are Bradley and Brian?
Bradley is our direct corporate contact and Brian is the brand CEO
What do we automatically negative match?
Negative match any neighboring protected territories.
What do we call the employees of SMED?
Certified Stretch Therapist
Who Approves content?
We have a photography guideline that we as AMs must use our best judgment with, but ultimately, Bradley is in charge of final approvals
What is our MINIMUM ad spend for locations?
$1500 is the minimum across the board although NEW locations' minimum is $2000
What is their CRM?
Momence
What is included with their social media package?
Boosted Posts
Personalized Posts to location
No Community Management
No Checking Page
How do we determine Geo targeting?
Use https://www.smappen.com/ to determine a 15 min drive time
What is the SMEDs goal with assisted stretching?
To Eliminate Chronic Pain, Increase Mobility, Rejuvenate, and Help You Move Well
Name TWO steps you should do before onboarding a SMED?
Grab screenshot of location(s) on Google maps
Define if the studio is a retail or satellite location
Define the studio's protected zip code
Confirm that SA is signed
Open all projects associated (NOTE THAT SMED HAS ITS OWN TEMPLATES FOR FB & SOCIAL)
Pull whatever offer is listed on their location page
Name all 3 approved offers that a studio can run technically? (bonus point: what is the standard offer for the credit system?)
Free 25-Minute Intro Stretch & Assessment
Free 40-Minute Intro Stretch & Assessment**
Free 50-Minute Intro Stretch & Assessment
Where can you find the content drive to upload photos for approval?
In the FAQ under the "start here" sections
A location complains that their leads are "not good" but are not saying any reason in particular. What should you do?
Continue to push on why the leads aren't good and propose more inhouse content.
Before any big changes, we must reach out to corporate voicing theses concerns so that corporate can audit their follow up and sales process before we cut any lead flow thorough quality optimizations.
An AM comes to you asking to make suggestions for the campaign; what are TWO suggestions we should avoid recommending immediately?
AVOID:
- Changing the offer
- Income targeting
- Increasing the radius (if there are other locations nearby)
How many locations do they have?
35 (33 open/inpresale)