Forms of ownership
Who is the legal persona in a sole proprietor
the owner
Explain the principle based theory
Something is ethical or not ethical depending on your principles
What does this function do?
Maintains and manages the image of a business
What does it mean if the partners are jointly and severally liable?
All partners are responsible for the debt of each of the partners
Name 3 possible implications of unethical behavior
Mistrust in work place
Embarrassment about doing something perceived as bad
Court case
Reputation suffer
Boycott business
Lower profits and sales
Give 2 examples of external stakeholders
Media
Customers
Suppliers
Financial institutions
Political parties
Broader community
What is a Personal Liability company?
Company where directors and past directors are personally liable for the company's debts and liabilities
The government going ahead with vaccines that harms some people's health, says it is ethical. What theory would support this?
Utilitarian - benefits majority
What does RACE stand for in regards to the process of PR?
Research
Action
Communication
Evaluation
Explain market segmentation
When the overall market is divided into different groups with similar characteristics
How many minimum shareholders and minimum directors in a Public company?
Minimum 1 shareholder and minimum 3 directors
What is the Batho Pele framework?
Framework that ensure Public servants acts professional and ethical.
Give an example of a situation where a business got negative public scrutiny
Dischem
Ford
Rainbow
What are blue-chip shares?
Shares in companies that have proven over the long term that they are financially stable. Well known comapanies
Explain Corporate governance
Balancing, interest of stakeholders, ethical behavior, environmental awareness and profits
Give an example of a situation where a bad PR situation was fixed.
Rainbow / Enterprise
H&M