Marketing & Channel Management
A business that effectively coordinates channel management with marketing activities is more likely to provide
A. good customer service.
B. attractive product displays.
C. free delivery.
D. flexible credit terms.
A Good customer service.
What is an advantage of verbal communication?
A. You use passive listening skills to understand the message.
B. Tone of voice can be used to express emotions and thoughts.
C. It focuses attention on facial expressions rather than words to express enthusiasm.
D. People must see you to understand the intent of your message
B - Tone of voice can be used to express emotions and thoughts.
Electronic billing, purchase-order verification, bar-code technology, and image processing are examples
of
A. functions of the finance department.
B. horizontal channel integration.
C. integrated data between channel members.
D. vertical channel integration.
C Integrated data between channel members
When Amber walked by Ryan's desk, she noticed that Ryan was raking his left hand through his hair, that his face was red, and that he kept hitting the enter button on his keyboard with his right hand, while frowning at his computer screen. Based on his nonverbal cues, Amber would probably assume that Ryan was
A. patient.
B. frustrated.
C. bored.
D. enthusiastic.
B Frustrated.
Which of the following would probably use a longer channel of distribution than the others:
A. A bag of oranges
B. A printing press
C. An airplane
D. A bottle of shampoo
D - A bottle of shampoo
You're giving directions to a group of coworkers, and you want to be sure they do exactly what you say.
You should
A. raise your voice.
B. give directions in the proper order.
C. make the directions challenging.
D. demonstrate the final steps of the directions.
B - Give directions in the proper order.