Market Segments
Based on where people live
○Local, regional or global markets
○Climate – hot vs. cold
○Population - urban vs. rural
Geographic
This kind of promotion convinces customers to buy one product over another
Product Promotion
Single marketing strategy to reach all customers. Doesn't work
Mass Marketing
What are the five economic utilities
Form
Place
Time
Possession
Information
What has 13 hearts but no other organs
a deck of cards
Refers to statistics such as age, race,
gender, marital status/family size,
occupation, education and income
Demographics
Name 2 years when the Nebraska Huskers football team won national championships.
1970, 1971, 1994, 1995, 1997
On what day was I, Mr. Shroyer born?
April 2nd, 1992
What does B2B stand for in this class
Business 2 Business
What do you call a fake noodle?
an impasta
Groups people based on similar:
● Lifestyle – common interests and how
people spend their time and money
● Attitudes, values, and opinions – a
group’s personality traits and motivations
Psychographics
Name three of the five types of promotion in the Promotional Mix
1. Personal Selling
2. Advertising
3. Direct Marketing
4. Public Relations
5. Sales Promotion
What are the four things included in the marketing mix?
Product, Place, Price, Promotion
Advertising designed to create a favorable image for a company.
(not product advertising)
Institutional advertising
What are the 6 most populated islands of Hawaii
Hawaii, Oahu, Maui, Kauai, Lanakai, Molokai
Brand Loyalty falls under this marketing segment...
Buying Behavior
The goal of this type of promotion is to create a favorable image within the local community
Public relations
This specific aspect of 'Promotion' in the marketing mix focuses on creating a relationship with potential customers through strategies like influencer partnerships, content marketing, and community engagement, rather than relying on traditional advertising.
Social Media Marketing
Designed to support a product from manufacturers, wholesalers, and retailers
Trade Promotion
What four days of the week start with the letter t
tuesday thursday today and tomorrow
lists information about the target
market such as:
○ Age
○ Gender
○ Income level
○ Marital status/household size
○ Ethnic background
○ Geographic residence
○ Attitudes
○ Lifestyle
○ Buying Behaviors
Customer Profile
one on one selling...think car dealership
Personal Selling
Which P:
Marketers need to determine whether the product
can be sold directly to the customer, over the
internet, through catalogs or through a reseller
Place
What is the name of the most handsomest boy? (my dog)
Took
Voiceless it cries,
Wingless flutters,
Toothless bites,
Mouthless mutters.
wind