Google Ads
What does PPC stand for in the context of Google Ads?
What is Pay-Per-Click?
What does Google Analytics primarily track?
What is website traffic and user behavior?
Name one social media platform businesses commonly use to promote products.
What is Instagram, Facebook, or X?
What does SEO stand for?
What is Search Engine Optimization?
What type of content is typically found on a blog page?
What is articles, guides, lists or thought leadership pieces?
In Google Ads, what is the term for the words or phrases that trigger an ad?
What are keywords?
What metric in Google Analytics tells you how many users visited your website?
What are sessions?
What is the primary goal of social media engagement?
What is building relationships with the audience?
Name a key factor that affects a website’s search engine ranking.
What is keywords, backlinks, or mobile optimization?
What does a cohesive content strategy align with?
What is business goals and audience needs?
What is the name of the tool that helps advertisers discover and analyze potential keywords?
What is the Google Keyword Planner?
What is the term for a specific action you want users to complete, such as making a purchase or signing up for a newsletter?
What is a conversion?
Name a brand known for its strong app strategy on social media.
What is Starbucks or Nike?
What is the difference between on-page and off-page SEO?
What is on-page involves content and structure on the website; off-page involves external factors like backlinks?
Name one benefit of using a blog as part of a content strategy.
What is boosting SEO, driving traffic, or building authority?
What metric measures how often users click on an ad after seeing it?
What is the Click-Through Rate (CTR)?
In Google Analytics, what feature allows you to see the flow of user interactions through your site?
What is the Behavior Flow Report?
What term refers to creating multiple ad variations for testing which performs best?
What is A/B testing?
What is the purpose of meta descriptions in SEO?
What is to summarize page content and improve click-through rates?
What tool can help you generate content ideas based on trending searches?
What is AnswerThePublic or Google Trends?
What is the term for Google Ads' system that determines an ad's placement based on bid amount and quality?
What is the Ad Rank?
What type of report in Google Analytics shows where your website traffic is coming from (e.g., search engines, social media)?
What is the Acquisition Report?
What’s a best practice for handling negative feedback on social media?
What is responding professionally and promptly?
Name one advanced SEO tool used to analyze website performance.
What is SEMrush, Ahrefs, or Google Analytics?
What is the term for reusing a blog post in different formats like videos or infographics?
What is content repurposing?