Product
The name, symbol, or design that identifies the products of a company and differentiates them from competitors.
What is a Brand?
This term refers to the lowest price a company can charge for a product without losing money, based on costs and profitability requirements.
What is a price floor?
This refers to the methods used to get a product from the producer to the consumer.
What are distribution channels?
This promotional approach involves communicating directly with target customers to generate a response or transaction, often using email, mail, sms/whatsapp messaging, or social media posts.
What is direct marketing?
This unconventional and low-cost marketing strategy aims to create a memorable impact on the audience through surprise, creativity, or high engagement rather than traditional advertising.
What is guerrilla marketing?
This stage of the product life cycle features slow sales growth and minimal profits, as the product is first introduced to the market.
What is the introduction stage?
This concept measures how sensitive consumer demand is to changes in price—showing whether demand increases or decreases significantly when prices shift.
What is price elasticity?
These businesses sell products directly to final consumers, acting as the last link in the distribution chain.
Who are retailers?
Short-term incentives, like discounts and coupons, fall into this promotional category.
What are sales promotions? (or sales offer)
is the process of conveying a false impression or misleading information about how a company's products are environmentally sound.
What is Greenwashing?
The assortment of product lines and individual items a company offers is known as this.
What is a product mix? (or protfolio)
This type of pricing adjusts the price based on demand fluctuations, common in airlines and hotels.
What is dynamic pricing?
This distribution strategy uses two or more channels—such as physical stores, online platforms, and wholesalers—to reach customers and increase market coverage.
What is multichannel distribution?
This marketing element is designed to prompt the audience to take an immediate action, such as “Buy Now,” “Sign Up,” or “Learn More.”
What is a call to action (CTA)?
the act of advertising goods to people without them not realizing that they are being advertised to.
What is Stealth Marketing?
Type of consumer product with lower price and customer involvement in the buying process easily found in different marketplaces.
What is Convenience Product?
This pricing strategy offers several products or services together for a single, reduced price compared to buying each item separately.
What is bundle pricing?
This supply chain process involves moving products from customers back to the company for returns, recycling, repair, or disposal.
What is reverse logistics?
Free statements using news paper, vlogs, podcasts, and other's platforms to generate media coverage for a company are part of this.
What is public relations (PR)?
includes all the tactics you use instore, like layout or direct marketing to persuade customers to buy.
What is Retail Marketing?
The strategy of adding new services like warranty, credit and delivery to boost customer satisfaction and differentiation is called this.
What is augmented product?
This term refers to the highest price a customer is willing to pay for a product based on the value they believe it provides, setting an upper limit for pricing decisions.
What is a price ceiling?
This type of distribution channel structure unifies manufacturers, wholesalers, and retailers so they operate as a coordinated system to improve efficiency and reduce conflict.
What is a vertical marketing system?
This strategy integrates all promotional tools for a consistent message across channels.
What is Integrated Marketing Communications (IMC)?
A business model in which companies integrate social and environmental concerns in their business operations and interactions with their stakeholders instead of only considering economic profits.
What is CSR? (corporate social responsibility)