History of SEM
This is what Sports & Entertainment was originally called. It is a combination of two words.
What is sporttainment?
The difference between business casual and business professional is this one clothing item.
What is a blazer?
This is the process of developing, promoting and distributing products.
What is marketing?
This type of research involves receiving your information from your own initiatives and research procedures.
What is primary research?
This document, referenced often within business activities, is an account of all money spent within a business.
What is a budget?
Participation in sports and entertainment activities relies on the consumer having free time, interest in the activity and this third factor.
What is discretionary income?
Black, grey, and navy blue are in this category of colors in professional dress.
What are conservative colors?
This is marketing a product that has no specific target market.
What is mass marketing?
This type of research involves utilizing the work and findings of others to guide your marketing research.
This word is used to describe money brought in, via ticket sales or product sales.
What is revenue?
Growth of SEM can be measured in many ways. This main metric concerns "tune ins" and is called this.
What is viewership/views?
This employability skill can be defined as “working with a diverse group of people to reach a common goal.
What is teamwork?
Nike has control of 55% of the athletic sports apparel market. This percentage is coined this term.
This is when researchers take a sample of the general market and put them in a room to experience a product, followed by feedback about that product.
What is a focus group?
This word is used to describe money borrowed with the obligation to repay within a business.
What is wealthy people?
Meeting new and different people to make connections in your field of study is an example of this employability skill.
What is networking?
This is the process of subdividing the market according to customer needs and characteristics (i.e. demographics, psychographics, geographics, behavioral).
What is market segmentation?
This is when analytics are studied from social media posts for engagement, views, and general impressions within the target market.
What is media research?
This range represents a good credit score.
What is 700-799?
This major network was created in 1979 and opened the door for increased viewership in SEM.
What is ESPN?
This is the time frame intended to deliver an elevator pitch.
What is 30 seconds to 2 minutes?
This term describes all potential customers who share common needs and wants and who have the ability and willingness to buy a product.
What is target market?
This is how data for secondary research is collected.
What is online resources?
This term is used to describe money kept after paying a business' bills. Can be represented by the formula
Revenue - Expenses
What is profit?