Tis' the Season
Programmatic Prowess
DSPs of the North
Around the Holiday Globe
Winter Wonderland
100

What is the name of a reindeer with a red nose? 

Who is Rudolph?

100

What is the primary difference between an open auction and a private marketplace in programmatic advertising?

What is that private marketplaces are invitation-only, whereas open auctions are open to all advertisers?

100

What is one of the most popular DSPs for self-service programmatic campaigns?

What is StackAdapt?

100

In Japan, what food is commonly eaten on Christmas Day?

What is KFC?

100

What is the name of the snowman in the popular Christmas song?

Who is Frosty?

200

What country hosts the most wild reindeer? 

What is Russia?

200

In programmatic advertising, what does the term "viewability" measure?

What is the percentage of an ad that is visible on-screen for a certain amount of time?

200

Which DSP is known for its integration with a key eCommerce platform?

What is Amazon DSP?

200

Which country celebrates St. Nicholas Day on December 6th?

What is Germany?

200

What is the shortest day of the year in the Northern Hemisphere?

What is Winter Solstice?

300

In Home Alone, where did Kevin's family go when they left him behind?

What is Paris?

300

Which metric is used to determine how much an advertiser pays for each thousand impressions of their ad?

What is CPM (Cost Per Thousand Impressions)?

300

Which DSP is recognized for its mobile-first programmatic capabilities?

What is The Trade Desk?

300

In what country do people hide their brooms on Christmas Eve to ward off witches?

What is Norway?

300

Which U.S. city is famous for its large snowball fight tradition in January?

What is Seattle?

400

In which US state was Christmas first recognized as a holiday?

What is Alabama?

400

What type of programmatic deal combines guaranteed impressions with programmatic targeting?

What is programmatic guaranteed?

400

Which DSP is specifically focused on connected TV (CTV) advertising?

What is Roku OneView?

400

What do Australians often enjoy on Christmas Day instead of a traditional roast?

What is BBQ?

400

What is the process called when water vapor turns directly into ice without becoming liquid?

What is deposition?

500

What Christmas decoration was originally made from strands of silver?

What is tinsel?

500

In programmatic advertising, what does the term "header bidding" refer to?

What is the process where publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad server?

500

Which Demand Side Platform utilizes advanced contextual intelligence through AI-powered natural language processing to analyze and target ad placements based on page-level data?

What is GumGum?

500

In Venezuela, how do many people travel to early morning Christmas services?

What are roller skates? 

500

What is the coldest temperature ever recorded on Earth, and where was it measured?

What is -128.6°F (-89.2°C) in Antarctica?