What is Promotion?
What does promotion in marketing help businesses achieve?
It helps increase awareness, interest, and sales of products or services.
What does the promotional mix refer to?
The combination of different promotional tools and strategies used to communicate with the target market.
What is an advantage of television advertising?
Wide reach and visual impact.
What does AIDA stand for?
Attention, Interest, Desire, Action
What is a push policy in marketing?
A strategy where the company promotes its products to intermediaries who then push the product to customers.
Why is promotion essential for businesses?
It creates demand, increases brand visibility, and fosters customer loyalty.
Give an example of a paid communication method in the promotional mix.
Advertising through media channels like TV or digital ads.
Name one disadvantage of using radio for promotion.
Limited visual impact or often interrupted by commercials.
What is the first step in the AIDA model?
Attention.
Give an example of a push policy.
Trade promotions or personal selling.
How does promotion differentiate a product from competitors?
By informing, persuading, and reminding customers about their offerings.
What is the role of public relations in the promotional mix?
To build a positive image or handle public relations through media coverage or events.
What are the advantages of digital media for promotion?
Targeted, measurable, interactive, and cost-effective.
How does a marketer create interest according to the AIDA model?
By providing information that intrigues the consumer about the product.
What does a pull policy focus on?
Creating demand from consumers who then 'pull' the product through distribution channels.
Name one activity included in marketing promotion.
Advertising, personal selling, sales promotions, or public relations.
What is personal selling?
Direct interaction between a sales representative and a potential customer.
How does direct mail serve as a promotional tool?
It allows for targeted, tangible, and measurable communication.
What does the 'Desire' stage aim to achieve in the AIDA model?
To make the consumer want to own the product.
When is a pull policy commonly used?
For well-established products where brand loyalty is high.
What are two types of promotion discussed?
Product promotion and institutional promotion.
Why must the elements of the promotional mix be coordinated?
To ensure consistency in messaging, strategy, and brand image.
What is a disadvantage of print media in the digital age?
Limited reach and short lifespan.
What is the significance of the 'Action' stage in the AIDA model?
It creates a powerful call to action to encourage a purchase.
Why is it important to have a promotional budget?
To ensure efficient spending on promotional activities and align resources with strategic objectives.