Braze
Braze performs well with this persona
Marketer
CleverTap performs well in these four consumer-focused industries
Gaming, e-commerce, retail, and travel
Customers complain about this aspect of customer.io, while OneSignal offers 24/7 for certain customers
Customer support
This aspect of Firebase is criticized for being poor, making it hard to navigate and use
UI (User Interface)
Anecdotally, Salesforce is especially successful in this region
LATAM
Users find Braze challenging because it is this
Resource-intensive
CleverTap does well with corporations of this size
Large enterprises
Firebase emphasizes its backing by this tech giant, highlighting its quick, easy, and free attributes
Salesforce positions itself as a thought leader, particularly in the areas of CRM, digital transformation, and this emerging technology
AI
Braze promotes its capability with this type of testing, used to identify top-performing promotions
Multivariate testing
OneSignal has this advantage over CleverTap, whose customers complain about their messaging performance and reliability.
Speed and deliverability
Last year, Customer.io sent this many push messages, whereas OneSignal sends 12 billion messages per day.
23 billion
Firebase is promoted for its reliability in sending these types of messages
Push messages
Salesforce stresses the importance of trust and this concern in all their communications, particularly for large enterprises
Data security
Braze charges for these, making scaling with Braze challenging and expensive
Data points
CleverTap’s content narrative can be described using this colloquialism
“Jack of all trades, master of none”
OneSignal offers this advantage, unlike Firebase, allowing for easier user categorization and targeted communication
Segmentation
Unlike Salesforce, OneSignal allows marketing teams to launch campaigns without this type of resource.
Developer resources
OneSignal's user-friendly interface and ease of implementation offer this advantage over Braze
Time to value
OneSignal offers transparency and higher throughput compared to CleverTap, which markets this rate of events per minute
1,000 events per minute
Customer.io's pricing is based on this and can increase quickly, making it less scalable
Contacts
OneSignal helps avoid the need for these resources to perform simple tasks, unlike Firebase
Developer resources
One major dislike of Salesforce is that it is often considered this in terms of affordability.
Expensive