Braze
Braze performs well with this persona
Marketer
This feature of Clevertap allows businesses to test different messages and improve campaign effectiveness
A/B testing
Marketers often experience delays when reaching out to Customer.io because it lacks this component of their offering
Customer support
Firebase is especially attractive to companies needing a basic messaging solution because of this reason
Free / low cost
One of the major complaints from users about Salesforce is the difficulty of navigating this aspect of the platform
User interface
OneSignal's user-friendly interface and ease of implementation offer this advantage over Braze
Time to value
Clevertap does not offer this to help potential customers evaluate and test their solution
Free plan
Firebase works well for companies needing simple notifications for marketing or this type of messaging
Transactional messaging
This acronym refers to the high-ranking executives who commonly champion Salesforce for their organizations
CXO
Some businesses feel Braze requires heavy customization to achieve the best results, which requires this
Technical resources
CleverTap performs well in these four consumer-focused industries
E-Commerce, Subscriptions, Financial Services, and Gaming
Customer.io is solid for email, but users often struggle with implementing these channels
Web push and mobile push
This group is the primary persona that champions Firebase due to its ease of implementation and low cost
Engineers
Salesforce users are often frustrated by the lack of support for these two mobile communication methods
Mobile push and in-app
Braze charges fees for this, which can result in hidden costs when scaling
Events passed in and out of the API / data points
Users looking to trigger messages with Clevertap Journeys are unhappy because it lacks this
Real-time messaging
Customer.io's support for transactional messaging can be challenging, with a limitation of this many messages per profile before incurring extra charges.
60 messages per month
Companies often outgrow Firebase because it focuses on push and does not offer this
Omnichannel messaging
One of Salesforce's strong points is the availability of these, which allow for seamless integration with external systems and applications
Plug-and-play integrations
Users have used this term to describe Braze’s user experience and getting onboarded
Steep learning curve / significant learning time
This is a common complaint customers have about messages sent from Clevertap
Messages often don’t reach users
Customer.io is favored for its use of this kind of data, which triggers campaigns based on user actions
Event data
Firebase can be initially useful, but over time, businesses outgrow its limited functionality, especially in these two areas.
Personalization and segmentation
Salesforce positions itself as a partner in this major organizational shift toward using technology to improve operations and customer experience
Digital transformation