PRICE/PROMO
PRODUCT
PLACE
POTPOURRI
100
This price point is most effective for promos for MEC 16oz singles
3/$6.50
100
This item is ranked #1 in $ sales for MEC innovation for total CR
Ultra Vice Guava
100
This zone has the smallest share gap to Red Bull year-to-date
CORP OPS WESTERN
100
This ADM has the highest $ % Chg vs YA for MEC in their territory year-to-date
Ali Westbrook (+6.9%!)
200
This sales period saw the highest % units sold on promo in 2024 across all BUs
Sales Period 1
200
This MEC brand is the second fastest $ share gainer in the category, up +0.7pts year-to-date
BANG
200
This measure is key when proving why MEC brands deserve more space on shelf
VELOCITY
200
This ADM has the highest $PSD for MEC in their territory year-to-date
Sammi Lodde ($220!)
300
This ADM has seen the largest Unit Share Chg YA in Sales Period 5
Kyle Giles (+4.4!)
300
This package reaches a specific buyer and is most incremental to 16oz
19.2oz
300
This bottler is our largest value at stake year-to-date
Liberty (will also accept Consolidated)
300
This BU has the highest fill rates in the latest 4 weeks
CBU (94.3%!)
400
This was the % sold on deal for the Laredo Taco promo for 19.2oz
48%
400
This Monster product is the #3 growth driving item in the category year-to-date
Monster Ultra Ruby Red
400
This brand is the biggest space opportunity to combat in 2025
Fusion
400
This day part represents the largest % of sales for Ultra (Total US)
Lunch (11am-2pm)
500
This was the most effective Java promo period and price point in 2024
Period 2, 2/$6 & 3/$8
500
This brand is the only RTD Coffee brand to grow share in 2024
JAVA!!
500
This ADM's territory has seen the largest increase in Avg # Items for MEC year-to-date
Josh Story (+8!)
500
This brand, who has contributed the most growth to energy year-to-date, is now seeing declines and losing share in the latest 4 weeks
Celsius