College Planning Perceptions
The number one goal students had for attending college
What is a job offer? (63%)
53% said skills for the workplace
This experience is most important to families in the college planning process.
What is a campus visit? (95%)
When asked what the most important factor was for enrolling at an institution, 80% of students said this
The second highest factor was the availability of their intended major at only 53%.
46% of students expect a response from an institution in this amount of time
What is within 24 hours?
This type of student requires additional support through the college planning process.
What is first generation?
Only 25% of first-generation students said they wanted to attend college to have fun on campus whereas 40% of continuing-generation students cited this as a reason.
This online content is equally as valuable to prospective families as a campus visit.
What is content about their academic program of interest?
Only 22% of adults said college is worth it if you need these
What are student loans?
47% said college is only worth it without student loans.
81% of parents expect communication this often
What is weekly?
Students were asked what college planning information do you want to learn.
Of the top 5 answers, 3 fall under this category.
What is financial aid? (Cost, Scholarships, and how to qualify)
The other answers were the availability of their program of interest and admission requirements.
This part of the college planning experience ranks 3rd in the top ten.
What is the quality of the school's communication?
67% of families have ruled out an institution based on this single factor
What is sticker price?
From 9th to 12th grade, this communication method decreases in desirability from 18% to 5%.
What are phone calls?
Percent of 12th graders that said they don't know how to choose the right college
(within 10%)
What is 56%?
Out of the top ten college planning experiences, meeting a faculty member ranks at this number.
What is 4th?
The average student loan debt according to the top 15 US news sources from 2020-2021.
(Within $10,000)
What is $93,393?
From 9th to 12th grade, this communication method increases in desirability from 50% to 89%.
What is email?
Percent of 12th graders that believe applying to college will be difficult
(within 10%)
What is 65%?
51% said they do not know where to find help in college planning.
Seven out of the top ten college planning experiences have this in common.
What is involves our staff, faculty, or students?
The three that do not were: information from a high school counselor, virtual visits, and digital content.
The average student loan debt at graduation
(Within $10,000)
What is $28,400?
From 9th to 12th grade, this communication method increases in desirability from 24% to 44%.
What is texting?