Operations1
how to transport goods is part of which operations activity
What is logistics?
Which of the following activities is an aspect of marketing a service:
A. Finding out customers’ favorite coffee flavors
B. Offering a new, improved cell phone
C. Advertising the state of Michigan on television
D. Determining how much to charge for a haircut
D. Determining how much to charge for a haircut
Operations activities vary depending on a business’s
What is product?
According to the marketing concept, keeping company goals in mind means
A. maintaining the firm’s purpose.
B. making product prices low.
C. putting marketing second to other company goals.
D. containing marketing costs.
A. maintaining the firm’s purpose.
The world's deepest cave is in
Georgia
The activity that operations manager must determine the sequence materials will take through the production process
What is routing?
Which of the following items likely cannot be marketed:
A. Holiday
B. Health
C. Hopefulness
D Hawaii
C. Hopefulness
The difference between service providers’ and manufacturers’ operations activities is that service providers produce __________ outputs.
What is intangible?
Overall, what does marketing allow us to do?
A. Stop buying online
B. Limit our spending
C. Feel better about shopping
D. Live our daily lives
D. Live our daily lives
The world's longest river is
The Nile
Which of the following is a true statement about scheduling
A. Both manufacturers and service businesses rely on scheduling.
B. Scheduling has the same timeline, regardless of the company.
C. Many businesses do not need to use scheduling.
D. Scheduling for business is the same thing as personal scheduling.
A. Both manufacturers and service businesses rely on scheduling.
In the marketing concept, whose point of view matters most?
A. Seller’s
B. Buyer’s
C. Marketer’s
D. Planner’s
B. Buyer’s
Which form of technology creates tangible prototypes and products?
A. 3D printing
B. Smartphones
C. Social media
D. Computer-aided design
A. 3D printing
the most common reason for businesses to search for ways to make their products better and cheaper
What is competition?
The deepest river in the world is what?
The Congo
Complying with environmental laws is part of which operations activity
What is safety and security?
According to the marketing concept, which option demonstrates customer orientation?
A. Convincing a buyer to buy
B. Researching a firm’s competitors
C. Finding out what a buyer wants
D. Advertising the features of a product
C. Finding out what a buyer wants
Because operations managers control so much of a business’s money, they must focus on
keeping costs low
Marketing encourages people from different countries to __________ frequently.
A. Think
B. Train
C. Trade
D. Travel
C. Trade
North America's highest mountain is what?
Mount McKinley
Custodial work is part of what operations activity
What is maintenance and repairs?
According to the marketing concept, which option shows company commitment?
A. Leaving marketing to the marketing department
B. Teaching marketing to college marketing students
C. Setting aside funds to research what customers want
D. Pricing a product to maximize profitability per item
C. Setting aside funds to research what customers want
Operations managers must work closely with managers and employees in
All other parts of the business
Without marketing, producers and customers would be
A. in close communication with each other.
B. disconnected from each other.
C. highly dependent on advertising agencies.
D. exposed to many new and improved products.
B. disconnected from each other.
What is the largest lake in the world by surface area and volume?
Caspian Sea