Operations1
operations function consists mainly of activities that are performed on a __________ basis
What is daily
Marketing links producers to
What are customers?
operations activity also know as procurement
What is Purchasing
Which of the following is a method used to communicate with customers:
A. Personal selling
B. Manufacturing
C. Customer orientation
D. Marketing concept
A. Personal selling
which pop star’s 'Eras Tour' had fans dancing through every phase and became one of 2023’s highest-grossing tours?
Taylor Swift
Business Inputs
What are Employees, raw materials, equipment, capital
Marketing is described as creating
What are exchanges?
When a clothing manufacturer checks one pair of pants out of every shipment to ensure the quality of its product
What is inspection?
Which of the following is an example of communicating with customers:
A. Creating a new product
B. Sponsoring a charity event
C. Choosing a store to distribute products
D. Developing a marketing plan
B. Sponsoring a charity event
Who took center stage in the 2023 blockbuster Barbie movie, making pink the hottest color on the big screen?
Margot Robbie
Operations managers have two main goals in mind—efficiency (keeping costs low) and
What is effectiveness (keeping customers satisfied)
provides the basis for all marketing goals and actions
What is planning?
When a clothing manufacturer builds quality into its operating system, placing responsibility on each employee
What is assurance?
The purpose of communicating with customers is to
attract customers’ interest.
Which creepy AI doll took Hollywood by storm in 2023, proving that even robots can have a dark side?
M3GAN
The foundation of the operations function
What is production planning
Which of the following is a marketing activity
A. Balancing customer needs with wants
B. Leading a project team
C. Communicating with customers
D. Lowering operational expenses
C. Communicating with customers
The money it takes to keep inventory in stock
What is holding?
In an overall sense, where does marketing occur?
Wherever customers are
Who played Joel, the tough-as-nails survivor in the post-apocalyptic hit 'The Last of Us' released in 2023?
Pedro Pascal
The main factors in a business's site selection decision (3)
Which of the following influences the process of determining price:
A. Customers’ perception of value
B. Publicity
C. Purchase location
D. Sales promotion
A. Customers’ perception of value
Running out of inventory can result in
What is lost sales?
goods not for immediate consumption and able to be kept for a period of time
What is a durable good?
Who took home the Best Actress Oscar in 2023, delivering a performance that left everyone in awe?
Michelle Yeoh