The Power of Knowing What People "Actually" Want
All marketing research involves the use this method?
What is the scientific method?
Information that is provided when a marketing manager needs it to make an important decision is said to be...
What is timely
Research that is conducted to identify cause-and-effect relationships variables is called
What is causal research
The attempt to decide what is "right" and what is "wrong" in the conduct of marketing research studies
What is Ethics
What is focus group
Data collected previously for a different research study is know as
What is secondary data
A firm focusing on how to provide value to customers on the physical product or production process embraces this orientation
What is marketing orientation
Parties that furnish information on the internet are called.
What is content providers
When considering a study, researchers should search for these types of reports withing the company's archives.
What is previous research
The practice of ensuring personal information in the research will not be shared for others.
What is Confidentiality
This is the document that is created to outline the deliverables of reserach
Tracking industry unit sales over the past twelve months is a form of
What is market research
What is analyzing firm's performance
A company's private computer network that uses Internet standards but which is accessible only by it's own employees.
What is an intranet
These individuals pretend to be customers while observing and recording data of their purchase experience
What are Mystery shoppers
A session in which research subjects are fully informed and provided with a chance to ask any questions that they may have about the experiment.
Also a session for the researchers and clients to collaborate on insights they gathered to inform the final report
What is a debriefing session?
This approach asks respondents to compare differences between brands and probes respondents to discuss at different levels
What is laddering
The use of secondary data is the study of relationships between two variables
What is model building
A company that employs a total quality strategy must evaluate itself through the eyes of what group.
What is consumer or customer
The subset of information that actually had explanatory power enabling effective decisions to be made is called.
What is market intelligence
This function of research is checking the data collection forms to correct omissions, illegibly written responses and the consistency of answers.
What is editing
This occurs when one researcher works for two competing companies and working for one could be detrimental to the other
A graphical depiction of the frequency with words occur in a research session
What is a word cloud
What is a sales forecast
Using data indicating the positive or negative mentions of a brand on the internet to assess and understand the strength of a brand is called what type of research
Online/social sentiment analysis
This occurs when one company's computer system is integrated with another company's computer system.
What is an electronic data interchange (EDI)
When data form a research study are consistent with a hypothesis, we say the hypothesis is
What is supported
Research that address marketing objectives through techniques that allow the researcher to provide elaborate interpretations of marketing phenomena without depending on numerical measurement
What is qualitative research
Using CRM systems to create 1-to-1 relationships with customers for specific promotions is an example of what type of marketing
What is database marketing