out of home media
The purpose of out of home media
What is to reach people when they are away from home?
an advertisement shown on a 40 foot screen prior to a blockbuster hit
what is movie theatre advertisement
the two forms of direct mail
what are printed mail and electronic mail
Magazines and Newspapers
What are the two types of publication advertising?
Advertisements located on bus and bus shelters
What are transit posters?
an example is an actress on a sitcom using an apple computer
what is product placement
the term for an ad that is located across the top of a web page
what is a banner ad
A Trade Magazine
An example of a targeted publication
Another name for billboards
What are poster panels?
an illegal activity that involves posing as a bank and sending fraudulent text messages requesting personal information
what is smishing
An example of a nationally targeted business newspaper
The Wallstreet Journal
people wearing or holding signs to advertise a business or product
What are human directionals
it includes providing a phone number so that customers can contact your business
what is telemarketing
it allows people to send text messages over their cell phones
What is short messaging service
An online radio show with a specific target audience
A podcast
large elaborate electrical signs
what are spectaculars
a pen inscribed with DECA is an example
what is specialty media
sending promotional emails to customers with their permission
what is opt in email marketing
A type of television channel that is nationally broadcast
What is a network