Marketing
The four key elements of marketing - Product, Price, Place, and Promotion - are collectively known as this.
Marketing Mix
This legal protection gives creators the exclusive right to their own works (such as books, music, and movies).
Copyright
This is the money a business earns from selling goods or services before subtracting expenses.
Revenue
A new business in its early stages of development is called a _______
Startup
ICDC stands for this
International Career Development Conference
Name one of the 4 categories of marketing segmentation
Geographic, Demographic, Psychographic, or Behavioral
When a business misleads consumers by making untrue or exaggerated claims about its products, this is called _____ ___________
False Advertising
This term refers to how easily a company or individual can convert assets into cash
Liquidity
This is an unincorporated business owned and run by a single individual.
Sole Proprietorship
Performance Indicators
This is a company's symbol, name or design that helps customers recognize its products.
Brand
_______ _______ occurs when an employee shares confidential company information for financial gain, often in the stock market.
Insider Trading
This financial statement shows a company's assets, liabilities, and equity at a specific point in time.
Balance Sheet
Money invested in a startup in exchange for ownership or equity is known as _______ _______.
Venture Capital
At ICDC, the top competitors who advance to the final round are announced during this session: _____ ______ Session
Grand Awards Session
This marketing strategy involves setting a high price when a product is first introduced, then gradually lowering it over time.
Price Skimming
This federal agency is responsible for enforcing consumer protection laws and preventing deceptive business practices in the US.
Federal Trade Commission (FTC)
The formula Assets = Liabilities + Owner's Equity represents the __________ ________
Accounting Equation
A business model in which a company allows others to operate under its brand name and system in exchange for fees is called this.
Franchising
This type of footwear, typically worn by men, although it may seem professional, is not allowed during competitions.
Boat shoes
This is a marketing strategy where businesses distinguish their products or services from competitors by highlighting unique features, benefits, or attributes
Product Differentiation
A contract that has been signed but not yet completed is known as this.
Executory Contract
The practice of analyzing financial data to determine a company's ability to repay its debts is called this.
Credit Analysis
A common first step for entrepreneurs is testing their product or service with a small group of customers before a full launch. This is called a what?
Pilot Test
As of the 2024-2025 Academic year, who serves as the DECA Southern Region Vice President?
Amelia Greathouse