Concept Formation
A set of interacting or interdependent components. that can be static or dynamic, simple or complex.
Systems
A strategic framework that encompasses the key elements of marketing
Marketing Mix
It is how the product gets from the producer to the final consumer.
Channel of Distribution
What is main aim of Promotion?
to increase sales
True or False:
Resources are stock or supply of money, materials, staff, and other assets that can be drawn on by a person or organization in order to function effectively.
TRUE
They commodities and services that solve problems and satisfy the needs of consumers.
Products
What are the 3 Channels of Distribution?
Wholesaler
Retailer
Direct Selling
A method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires.
Persuasive advertising
Which ARE the phrases that describe INNOVATIONS?
Entrepreneurial projects may rethink the distribution and exploitation of available resources to meet the needs of stakeholders, improve existing conditions and/or solve problems.
Entrepreneurial projects may rethink the distribution and exploitation of available resources to meet the needs of stakeholders, improve existing conditions and/or solve problems.
The value of a product or service passed on by the buyer to the seller.
Price
What is a Wholesaler?
A person or company that sells goods in large quantities at low prices, typically to retailers.
What is Informative advertising?
Any kind of “promotion that educates the public on what the benefits and features of a product are.
What is Entrepreneurship?
the activity of setting up a business or businesses, taking on financial risks in the hope of profit.
The Channels of Distribution and Physical Movement of Goods are what part for Marekting Mix?
Place
What does it mena by:
Producer → Wholesaler → Retailer → Customer
Wholesalers buy the products from the manufacturer, go through a retailer before the product gets into the hands of the consumer.
Give 3 various methods to advertise a good/service.
social media
pamphlet
posters
billboards
TV or radio
What is Q3's complete SOI?
Entrepreneurial projects may rethink the distribution and exploitation of available resources to meet the needs of stakeholders, improve existing conditions and/or solve problems.
What is Promotion?
To communicate with the customers and distribution channels so they can enhance the sales of the firm.
What is the difference of Indirect channel to Direct channel?
Indirect channel: get your products to a retailer, who can sell on your behalf.
Direct channel: Is one where a company sells directly to the end consumer.
TRUE or FALSE:
Through promotional communication, an organisation’s aim is to inform and persuade the customer to purchase the goods and inform him/her regarding the benefits of the product.
True