Websites
I enable a website to recognize a computer as a return visitor (as opposed to a first time visitor)?
What is a "Cookie"
I am the first step in the search engine optimization process for your website..
What is Keyword Research?
When advertising using search engine marketing you only pay.....
What is paying only when your ad is clicked on by someone?
How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach?
What is "Published"?
A solid way that retail websites can grow their email list...
What is allowing customers to sign up for the email list during the checkout procedure or sign up for newsletter online?
I am NOT an aspect of a successful website...
What is Create captivating design?
Someone types the name of a website into a search bar and clicks the first link on the search engine results page. What type of traffic am I?
What is Organic Traffic?
Even a highly relevant keyword may not be worth pursuing in your SEO if...
What is the keyword has little to no traffic?
Retargeting allows you to..
What is to target users, based on the specific actions they take on your site?
Social listening usually entails.....
What is scraping all public mentions of a company on social media
coding those mentions as positive, negative, or neutral
URL is an acronym for....
What is Uniform Resource Locator?
When using a search engine, I am the "actual" name of a word or a phrase somebody types to find something else
What are search Terms?
When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
"What is Relevance"?
These are methods advertisers use to pay on a display network?
What is CPC, CPM, and CPA?
A banner ad for Netflix should lead people to what kind of landing page....
What is a a subscription landing page?
Some primary conversions for a lead generation site are...
What are phone calls, live chats, emails, and form fills?
A lot of factors can affect how well a website will rank on search engines. Metadata has this role in the process....
What is providing search engines with more consistent and clear information about what's on the website?
I am the anchor text of this link: <a href="http://jane.com">Fashion deals</a>
What is Fashion deals?
A furniture seller believes that people who have just moved are more likely to need new furniture. I am the targeting dimension that should be used for their ad campaign.....
What are Life events?
During a one-week period, a website had 3,000 total pageviews from 500 sessions. I am the site's average page depth...
What is 6?
3,000/500 = 6
The AIDA model states that the process of creating a customer follows these four steps:
What is Awareness - Interest - Desire - Action?
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
What is Site speed and usability?
What is NOT recommended to be shown in a search ad?
What is any reference to competitors?
Toyota knows that people are only actively looking to purchase a car every few years. It wants to focus its ad dollars on people who are actively researching cars to purchase. I am the targeting dimension that Toytoa should use for its ad campaign....
What is In-market audience?
A lead generation website received 1,000 visitors, gained 80 leads, and booked jobs with 20 of those leads. I am the conversion rate and the close rate...
What is 8%; 25%?