Media Metrics
Website:
-KPIs: Visitors, time spent, actions taken (like buying something)
-Unique: Speed of site/app, how users interact (likes, comments) etc
Social Media:
-KPIs: Followers, likes, shares, comments, etc.
-Unique: How much your brand is talked about, influence, of posts, etc
Email Marketing
-KPIs: Open rates, click rates, actions taken from emails, etc
-Unique: How often emails are forwarded, marked a spam, etc.
SEO (Search Engine Optimization)
-KPIs: Website visits from search engines, keyword rankings, etc. -Unique: Where you appear in search results, errors on your site, etc
Offline Channels (e.g. Retails Stores)
-KPIs: Customer visits, sales each day, etc
Unique: How long customers stay, satisfaction scores, etc.
Paid Advertising
-KPIs: Cost per click
-Unique: Ad quality, where ads show up, etc
How to increase website traffic with SEO
Use relevant keywords in website content
Create high-quality, informative content
Optimize website structure and navigation
Get backlinks from reputable websites
Regularly update and maintain the website