Brand Colors
The official name of the brand's primary color.
What is Lolla Red?
One of the four visual graphic categories that nod to the specific components of music.
What are Sound Waves?
This pal or buddy can not appear to be jumping or falling off any buildings.
What is the Lolla Guide?
The following is not allowed for this very important element: distorting, mixing colors, and outlining.
What is the LOGO.
The brand positioning isn't partisan or bi-partisan.
What is Political?
This is the darkest of the secondary colors.
What is Soft Black?
One of the four visual graphic categories that nod to the specific components of location.
What is City Infrastructure?
This logo graphic type is often used when background graphics or photography elements disrupt the legibility.
What is Padding?
Used only in all caps, this typeface imbues the headline with a sense of urgency.
What is Anton?
One of it's brand pillars: "inclusive & actively celebrating differences and people of all stripes".
What is Positive?
The name of this accent color may be considered a little bile.
What is Sweet Pepper Yellow?
A series of colors and shapes to start the layout.
What is the Base Layer?
Put down roots here in 2005 to become the premier festival destination in Chicago?
What is Grant Park?
Typeface used for extended body copy only (more than a caption or short statement).
What is Aktiv Grotesk Regular?
One of it's brand pillars: "a mashup of styles and flavors..."
What is Vibrant?
The coolest of the accent colors.
What is Reflect Blue?
The various shapes and graphics that are used to create a layout.
What is the Collage System?
The photography section of the brand guidelines includes several style examples, such as gradient overlays.
What are Photo Treatments?
This spacing is implemented around the logo to ensure legibility and impact and isolate it from competing visual elements.
What is the Safe Zone?
The brand is mostly mammal-like.
What is Human?
The names of the two official "Legacy" logo colors.
What is Lolla Red and Lake Teal?
This layout spectrum would be considered a moment where text is absent, the focal point is mood, and more complex.
What is Expressive?
It is crucial that this element be applied to the final layer of all brand materials (with "Screen" mode at 30% opacity applied) in all cases.
What is the Texture element?
This deceptively simple design rule allows us to create asymmetrically beautiful layouts.
What is the Rule of Thirds?
Started by this music icon in 1991.
Who is Perry Farrell?