journalism
This style of reporting begins with the most newsworthy details and ends with the least important.
What is the inverted pyramid style?
These cheap novels were wildly popular in the 19th century and are sometimes called pulp fiction.
What are dime novels?
This ad technique claims "everyone is doing it."
What is the bandwagon effect?
This describes U.S. media spreading its values and overshadowing local cultures.
What is cultural imperialism?
What event contributed most to the development of interpretive journalism?
The rise of 24-hour news
This type of journalism emerged as a reaction to sensationalism and emphasizes neutrality and factual accuracy.
What is objective journalism?
This major invention around 1440 changed the world by making books affordable and knowledge accessible.
What is the printing press?
A celebrity promoting a product is using this advertising technique.
What is a celebrity endorsement?
A few companies controlling most of the media market is called this.
What is an oligopoly?
Which type of journalism is most common in small-town newspapers?
Consensus-oriented journalism
What are muckrakers?
These reporters were known for “crawling through muck” to expose corruption in the early 20th century. investigative journalists
Books sold at commercial retailers and aimed at general readers are known as these.
What are trade books?
He is considered the “father of modern PR” and promoted transparency over hype.
Who is Ivy Lee?
This form of integration involves owning multiple stages of a media product’s lifecycle.
What is vertical integration?
What type of magazine blends catalog advertising with editorial content?
Magalog
This grassroots movement enables non-professionals to share news using the internet.
What is citizen journalism?
This type of press publishes scholarly books for niche audiences.
What is a university press?
This law gives journalists a defense for libel when reporting on legal proceedings.
What is qualified privilege?
The 1996 Act that deregulated media ownership and fueled consolidation.
What is the Telecommunications Act?
Which marketing strategy targets users with products they’ve viewed previously?
Retargeting
What is interpretive journalism?
This refers to journalism that interprets complex issues rather than simply reporting facts.
These laws determine how creators control their works and how others can use them legally.
What is copyright law?
This controversial PR pioneer applied Freud’s psychology to shape public opinion.
Who is Edward Bernays?
The principle that all internet traffic should be treated equally.
What is net neutrality?
The VALS system categorizes consumers based on
Psychological traits and lifestyle