REVENUE
NEW PATIENTS
SPECIALTY OPTOMETRY
SCHEDULE
100

This simple transition from the doctor to the optician builds trust and boosts capture rate.

What is the optical handoff?

100

This is the 2nd most important question you ask a New Patient.

What is "How did you hear about us"?

100

With increasing awareness of corneal diseases and dry eye, this lens type has seen a growth rate of over 30% in fittings worldwide over the past five years.

What is a scleral lens?

100

This term refers to an appointment made 12 months in advance.

What is a pre-appoint?

200

This screening tool is very important and ought to be quoted to every patients coming in for an exam. 

What is retinal imaging?

200

This is the country of origin of our latest international patient.

What is Mexico?

200

By 2050, it’s estimated that this percentage of the global population will be myopic — a trend already rising rapidly in children today.

What is 50%?

200

We expect this percentage of our schedule to be filled and this is the percentage of our schedule that was filled last month?...nearest ten

What is 80% and 60%?

300

Selling this improves compliance and saves staff from constant reorders.

What is an annual contact lens supply?

300

Many of our patients come from this type of referral?

What is a professional (doctor, OD) referral?

300

Our top referral source for scleral lens patients.

What is a corneal specialists? 

300

This is the amount we charge a patient who no-shows 3 times?

What is $100?

400

This system ensures patients come back annually and helps maintain predictable revenue.

What is the recall system?
400

This strategic move was made to strengthen brand positioning, increase digital visibility, and ultimately drive new patient acquisition.

What is hiring Jennie as our Chief Marketing Officer?

400

When designing scleral lenses, optometrists often measure corneal vault in this unit of measurement.

What are microns?

400

This is the date by which all recalls ought to be done by for the next month.

What is the 20th?

500

To maintain profitability, practices often aim for this percentage or higher on their capture rate of prescriptions?

What is 60-70%?

500

This type of question from staff can help uncover a new patient’s needs and lifestyle.

What is an open-ended question?

500

The percentage that Scleral Lens patients grew by in 2024 compared to 2023.

What is 21%?

500

This is the tool we use to make sure a doctor's schedule is not empty after a last minute cancellation.

What is the Waiting List? 

or 

What is Moving Patients Forward?