Biases
This bias causes individuals to believe people in other groups are all the same, while those in your group are all unique individuals.
Out-group homogeneity bias
This defense mechanism causes individuals to refuse to accept reality.
Denial
This bias occurs when individuals attribute their successes to internal factors but blame external factors for their failures.
Self-serving bias
This occurs when a person experiences mental discomfort from holding two conflicting beliefs or behaviors.
Cognitive dissonance
This is the process of trying to change someone's attitudes or behaviors through communication.
Persuasion
This is the bias to believe and favor people in your own group over those outside of it.
In group bias
This defense mechanism has individuals take out their frustration on individuals or objects that are less threatening.
Displacement
This belief is when individuals think they control their own fate and outcomes through their actions.
Internal locus of control
These are the unwritten rules about how to behave in society.
Social norms
This persuasion route involves careful thinking about the actual arguments presented.
Central route
This practice is judging another culture by the standards developed by your own personal culture.
Ethnocentrism
This defense mechanism has individuals place their feelings and qualities onto another individual.
Projection
This belief is when individuals think outside forces beyond their control determine their fate.
External locus of control
This theory explains that people conform to be accepted and avoid rejection by others.
Normative social influence
This persuasion route relies on surface-level cues like attractiveness or emotions rather than deep thinking.
Peripheral route
This practice is when individuals choose not to change their minds even when evidence is presented that counters their beliefs.
Belief perseverance
This defense mechanism has individuals try to explain their irrational behavior in a way to excuse behavior or avoid feelings.
Rationalization
This bias happens when individuals attribute others' behaviors to their character rather than to situational factors.
Fundamental attribution error
This theory explains that people conform because they believe others have accurate information.
Informational social influence
This effect occurs when we let our overall impression of someone (usually positive) influence how we judge their traits.
Halo effect
This bias causes individuals to only focus on the data or evidence that supports their own beliefs.
Confirmation bias.
This defense mechanism has individuals act in the opposite way they truly feel in order to hide their true feelings.
Reaction-Formation
This bias occurs when individuals explain their own negative behavior by blaming the situation, but explain others' negative behavior by blaming their personality.
Actor/observer bias
This is the general study of how people are affected by the real or imagined presence of others.
Social influence theory
This technique involves getting someone to agree to a small request first, then following it with a larger request.
Foot-in-the-door technique