When one (incubator) door closes.....
See This? Sell That. BID Edition
Tools That Test Everything
More than just a quote....
Bonus
100
This quality control test ensures that biotech therapeutics are free from microbial contamination before release — and is also critical in industrial settings like water treatment, food production, and cosmetics to ensure products meet safety and shelf-life standards.
What is sterility testing? (steri-seq, micro-seq)
100
A customer asks for a quote on a chromatography refrigerator.
What general probing question(s) could you ask to uncover an opportunity?
What is “What instrument or equipment are you planning to store in the unit?”
Opens the door to learn about their chromatography workflows
→ If they mention HPLC or FPLC systems, you can follow up with questions about columns, solvents, etc.
200
You stop by a lab and notice a researcher hunched over a microscope, jotting notes in a lab notebook every 30 minutes. When you ask what they’re doing, they mention they’re monitoring spheroid growth and morphology as part of a time-course study.
They’re manually checking size and shape changes, which requires constant attention and interrupts other work.
An instrument could automate this process and provide real-time analysis:
EVOS M5000, EVOS M7000, Agilent BioTek Cytation, Sartorius Incucyte***, etc.
- These all have live cell imaging capabilities that capture high-resolution images at preset intervals and analyze them automatically, saving time and reducing variability.
200
See this??
What is the iBlot 3 Dry Transfer System?
200
This method/instrument is used in oil/gas QC to analyze sulfur compounds, aromatic content, or water contamination — and is also used in academic and biotech labs to measure nucleic acid purity and protein concentration.
UV-Vis Spectrophotometry
300
This liquid gold is essential for supplementing growth media and is often lot-tested before purchase.
What is Fetal Bovine Serum (FBS)?
- Critical for cell viability and growth in almost every mammalian culture.
- Customers often request lot-specific testing — great opening to offer samples or reserve lots.
300
See this??
What is the Neon NxT Transfection System?
300
This technique uses fluorescent probes like SYBR or TaqMan to measure gene expression in engineered cells — or detect microbial contamination in oilfield water.
What is qPCR or RT-qPCR?
300
You see, your customer is buying a lot of Matrigel (Geltrex or Cultrex) and/or low-attachment plates. They confirm that they are doing 3D cell culture work in the lab.
What probing question(s) could you ask to uncover an opportunity?
Are you using any special media, supplements, or growth factors for the 3D culture work?
400
Terms like GFP, RFP, DAPI, or Texas Red require microscopes (or other imaging instruments) equipped with this special feature.
What are fluorescence filters or fluorescence imaging capabilities?
400
See this????
What is an iBright Western Blot Imaging System?
400
If they’re purifying proteins, vectors, or synthetic chemicals — or analyzing additives in lubricants or surfactants — this column-based method may already be part of the workflow.
What is chromatography (e.g., HPLC, FPLC)?
400
An established customer requests a quote for a refrigerator, a Sorvall X4R benchtop centrifuge, a stack of Heracell Vios 160i incubators, a water bath, and a 1300 Series Biosafety Cabinet.
Name a probing question(s) that you could ask to uncover an opportunity.
What is “Is the lab setting up a new cell culture room?" or "Is this a part of a lab expansion?"
- Opens an opportunity to ask about microscopes (for confluency checks or fluorescence imaging), cell counters, cell culture plastics (flasks, media, plates, pipettes, tubes, dishes)
500
See this????
What is a Countess 3 or Countess 3 FL Cell Counter?
500
Name at least 3 of the 5 BPG (Bioproduction Group) kits used for contamination detection or quality assurance in biopharmaceutical manufacturing.
1. MycoSEQ (for mycoplasma detection)
2. RESDNASEQ (for residual DNA detection)
3. ViralSEQ (for testing for viral genomes )
4. SteriSEQ (rapid test for bacterial/fungal DNA)
5. MicroSEQ (more specific version of SteriSEQ)