Promotion and Advertising Methods
What is Personal Selling
It is when salespeople directly engage with customers to sell a product.
What is AIDA?
A strategy that gets attention, builds interest, creates desire, and prompts action.
What is a Headline?
A short, catchy phrase that grabs attention.
What is Print Media?
Ads in newspapers, magazines, and brochures.
What is Clutter?
Avoid making ads too crowded with text or images.
What is Advertising?
It is paying to promote products through different channels like TV, newspapers, and online.
What is Targeted Advertising?
Tailoring ads to specific groups of people.
What is an Illustration?
A visual that helps explain or show the product.
What is Radio Advertising?
Cost-effective ads that target specific audiences via radio.
What is Jargon?
Use simple language that everyone can understand.
What is Direct Marketing?
Sending personalized messages to a target group (e.g., emails, mail).
What is Direct Marketing?
Personal outreach to a specific audience (like email campaigns).
What is Body Copy?
The text that explains why the product is great and persuades the reader to buy.
What is Outdoor Advertising?
Billboards and other ads in public spaces.
What are Facts & Figures?
Keep data minimal but relevant to grab attention.
What is Sales Promotion?
Offering discounts or deals to encourage customers to buy.
What is the Marketing Concept?
Focusing on what the consumer needs and wants when designing a product or service.
What is a Slogan (Tag-Line)?
What is a Slogan (Tag-Line)?
What is Digital Media?
Ads placed on websites, social media, or through online platforms.
What is Promotion?
Use persuasive methods (AIDA) to attract, interest, and motivate the customer to act.
What is Public Relations (PR)?
Building a good image for a company using media, events, or press releases.
What is a Market?
The group of customers a company wants to attract.
What are Company Details?
Information like the company’s name, contact, and logo.
What is a Market?
The group of customers a company wants to target.
What is Consistency?
Ensure your messaging is consistent across all platforms and media for stronger brand recognition.