Brand Loyalty
How does style relate to brand loyalty?
Some consumers stay loyal to a brand because it reflects their personal style, values, or identity. They feel a connection to the brand that goes beyond the product itself—it might represent who they are, how they want to be seen, or what they care about. For example, someone might choose a clothing brand because it matches their fashion sense or supports causes they believe in.
Explain how brands use people as an advertising technique.
Celebrity Endorsements/Social Influencers: Brands partner with famous individuals (like athletes, actors, musicians, or social influencers) because their popularity and influence can help attract attention and create trust. When a well-known person uses a product, their fans may be more likely to buy it.
Define what an algorithm is.
An algorithm is simply a set of step-by-step instructions or rules to solve a problem or complete a task. It’s like a recipe—just like how you follow a series of steps to make a sandwich, an algorithm tells a computer (or a person) what steps to take to get a specific result.
What does demographic mean?
A population that focuses on a certain age group, race, and/or class.
Define plagiarism.
When you take someone else's work and pass it as your own without giving them credit. Writing a paragraph word for word is considered plagiarism.
How do brands promote brand loyalty?
They use personalized advertising, emotional connections, nostalgia, and influencer endorsements to promote their products to create this loyalty.
Explain how brands use nostalgia as an advertising technique.
Brands use nostalgia as an advertising technique by reminding people of the past—especially times or experiences that they associate with happy memories. This helps create an emotional connection with the brand, making consumers feel good and more likely to purchase.
How do brands use algorithms for their benefit?
Brands use algorithms to collect data about consumers’ behaviors, preferences, and past purchases. This helps them show personalized ads to people most likely to be interested in their products.
What does authenticity mean?
Authenticity means being real, true, or genuine.
Define paraphrasing.
Paraphrasing is when you re-write someone else's work in your own words. In order to make sure you are not plagiarizing, you will need to cite (give credit to) where you found that information.
What might deter someone from being loyal to a brand?
Possible Answers:
1. Poor Product Quality: If the product stops working well or doesn’t meet expectations, people may look elsewhere.
2. Negative Publicity: If the brand is involved in a scandal or goes against someone’s values, customers might stop supporting it.
3. Lack of Innovation: If the brand doesn’t keep up with trends or improve its products, people may lose interest.
Explain how brands target advertising to young children.
Colorful and Fun Visuals: Ads designed for children often use bright colors, cute characters, and playful animations to grab attention and create excitement.
Catchy Slogans or Music: Brands use catchy songs or slogans that are easy to remember. These tunes and catchy words stick in children's minds, making them more likely to ask their parents to buy the product.
Influencing Parental Buying Decisions: Many ads for kids’ products (like toys, snacks, or clothes) are designed to encourage children to ask their parents for the item. Kids, through persuasive tactics like constant requests, can influence their parents' purchasing decisions.
What is 1 negative impacts of algorithms?
Overconsumption: By constantly showing personalized ads for products you might like, algorithms can encourage people to buy things they don’t really need, leading to overconsumption.
Unethical Practices: Algorithms may focus on brands that have unethical practices such as paying their employees a low unlivable wage or adding unnecessary waste into the landfills.
Define brand loyalty.
Brand loyalty means when a customer keeps buying the same brand's product again and again, even if there are other similar options available.
For example:
If someone always chooses Nike shoes instead of trying other brands, that person is showing brand loyalty to Nike.
It often happens because people trust the brand, like the quality, or feel connected to it in some way.
Paraphrase this:
Original:
"Brand loyalty refers to the tendency of consumers to continuously purchase one brand’s products over others, driven by their positive experiences and emotional connections with the brand."
Re-written:
Brand loyalty is when people repeatedly buy a brand’s products because they have good experiences with it and feel connected to the brand.
Or:
Consumers often demonstrate brand loyalty by repeatedly choosing a specific brand over others. This behavior is usually influenced by trust, emotional connections, or good past experiences with the brand
How can brand loyalty be dangerous?
Possible Answers:
Blind Trust: When consumers are too loyal, they may overlook poor product quality or unethical practices (like not paying their customers an affordable wage) because they are attached to the brand.
Exploitation: Brands might take advantage of loyal customers by increasing prices or reducing product quality.
Reinforcing Negative Habits: If a loyal customer consistently chooses a brand that promotes unhealthy or unsustainable practices, it can contribute to negative environmental or health impacts.
Explain how brands use emotional appeal as an advertising technique?
Brands use emotional appeal as an advertising technique by trying to make consumers feel strong emotions—like happiness, love, fear, or even nostalgia—so they connect with the brand on a deeper level.
Why might an algorithm show you something you may not like or want?
The point of algorithms is to get you clicking on videos and images on a website so that you do not leave. If there is an emotional reaction (negative or positive) that keeps on on that website, the algorithm will continue to show you whatever you decide to click on-again, negative or positive.
What does targeted advertising mean?
Targeted advertising means showing ads to specific groups of people based on things like their age, interests, location, online activity, and/or over all preferences. Algorithms are used to do this.
For example:
If you’ve been watching a lot of videos about video games, you might start seeing ads for new video games or gaming gear. That’s targeted advertising—because the ad is aimed at someone like you.
Paraphrase this:
Original text:
"An algorithm is a set of step-by-step instructions or procedures that solve a problem or accomplish a task."
A set of clear instructions designed to solve a problem or perform a task is called an algorithm. It guides the steps needed to reach a solution.
We watched a video about brand loyalty between Samsung consumers and Apple consumers. What did we find out about how Apple consumers reacted to negative comments about Apple products
They defended Apple products as if they were defending a close friend. MRI scans of Apple consumers showed that when they spoke in support of Apple, the same areas of the brain lit up as when someone defends a friend.
List 5 advertising techniques not mentioned yet.
Emotional Appeal: Using emotions like happiness, fear, or nostalgia to connect with consumers and influence their buying decisions.
Suggesting that everyone is using a product, so you should too, creating a feeling of social pressure to join in.
Celebrity Endorsement: Having a famous person or influencer promote a product, using their popularity to convince consumers to buy.
Testimonial: Using real customer reviews or experiences to show how great a product is and build trust with potential buyers.
Limited-Time Offer: Creating urgency by offering products at a discount or special deal for a short period, making consumers feel they might miss out if they don’t act quickly.
What is 1 positive experience algorithms have on the consumer?
Personalized Recommendations: Algorithms help brands suggest products, services, or content based on your preferences, past behavior, and interests. This means you are more likely to discover things you actually want or need, saving you time and effort in searching for them.
What does social proof mean?
These advertisements use testimonials or influencer endorsements.
Create a checklist containing 5 steps on how to paraphrase.
1. Determine the author’s purpose for writing: Is the goal to teach, argue, or inform?
2. Identify the Main Topic
3. Highlight words that add to the main topic and find synonyms (different words).
4. Provide Examples (if necessary)
5. Re-read: double check that your version is different enough and that you are using different sentence structure.