ROI Champions
OBPPC is an occasion-based methodology for identifying opportunities.
What does OBPPC stand for?
Occasion Brands Packs Price-Promo Channels
What four elements make up the Quad Win strategy?
Customer; Shopper; Sustainability; Danone
A CPG company used the RGM team and playbook to achieve $100m in revenue uplift through Trade Promo Optimization.
What is the CPG company?
Mars
The Danone Way of Selling (DWS) is how we partner with customers as a best-in-class selling company.
What is the goal?
To be an Indispensable Partner to our Customers.
This percentage represents the annual impact achieved by a Global Beverage Manufacturer through their RGM transformation.
What resulted in a 3.7% improvement in ROI?
Optimisation of Trade Spend
Sharpie expanded from one product to this many different price points to serve various occasions.
How many price points/product variations?
Six
This global snacking company exceeded forecast accuracy through a promotion organisation program.
How many percentage points did forecast accuracy improve? (hint: starting at 84%)
84% to 98%
This brand showcased offers highly segmented products based on specific pet breeds and need.
What is the brand?
Mars Royal Canin
This global and family care business needed to reduce its ‘Dry Bath’ portfolio by 20% to 50% without reducing volume or profit.
What percentage sales decrease did they limit themselves to?
0.2%
The average BMW dealership has a large price difference between mainstream and luxury dealership average transactions.
What is the average transaction difference?
$45,000 ($33,000 vs. $78,000)