The 4 P's of Marketing
Name the 4 P's in Marketing.
What are Product, Price, Place, and Promotion?
This term refers to a specific group of consumers.
What is a Target Market?
Cost Effective/Higher Carrying Capacity, but Less Flexible Schedule.
What is rail transport?
Effective socially responsible marketing involves the seamless integration of various functions including demand forecasting, inventory management, production, ______________, and distribution.
What is planning?
The process of creating a unique name, design, or image for a product in the consumer's mind.
What is Branding?
This 'P' refers to the cost consumers pay for a product.
What is Price?
A small group discussion led by a moderator refers to:
What is a focus group?
Cost Effective for Transporting Large Volumes over Vast Distances, but Slow. Raw Materials, Bulk Commodities, and Large Volume Goods Can Take Weeks to Months to Reach Their Destinations – (Traveling across oceans).
What is maritime transport?
Four effective strategies include: promoting eco-friendly products, ___________ and trust, social responsibility, and reducing waste/emissions.
What is transparency?
A small picture or design that a company or organization uses as its symbol.
What is a Logo?
This 'P' involves the distribution channels used to deliver the product to consumers.
What is Place?
S.W.O.T. analysis stands for and refers to:
What are strengths, weaknesses, opportunities, and threats?
Initial Setup Cost is High and it is Geographically Fixed.
What is pipeline transport?
The best practices for socially responsible marketing include: Promote your social responsibility efforts, be authentic with the causes you support, understand the values of your audience, and get your ___________ involved.
What is community?
Dividing a market into distinct groups with common needs or characterisitcs.
What is segmentation?
This 'P' includes advertising, sales promotion, and public relations.
What is Promotion?
When should a business conduct market research?
What is regularly to stay informed?
Advantage is Speed, but Expensive. Typically used for High Value/Low Volume.
What is airplane transport?
Involves companies making false or exaggerated environmental claims to appear eco-friendly. To avoid, companies need to be transparent, use third-party certifications, and ensure genuine environmental benefits. Hint- Eco= Go ____!
What is greenwashing?
Introducing new ideas or improvements?
What is innovation?
This 'P' is the actual item or service being offered to consumers.
What is Product?
What is the first stage in the new product development process?
What is market research?
Flexible, but Potential Delays such as Traffic, Weather, etc.
What is road transport?
Promoting eco-friendly products is an example of this type of marketing.
What is socially responsible marketing?
What is an early sample used for testing?
What is a prototype?