#Overheard
"I know what the issue is...mercury is in retrograde."
Who is Cameron?
A group of 20-somethings treat a coffee shop as their office, therapy, and love life simulator.
What is Friends?
Ear Holes & Sparkle Bombs.
What is Claire's?
Which new gaming console did Nintendo release in June 2025?
What is Nintendo Switch 2?
___ allowed advertisers to create longer, more detailed text ads. Google phased these out to push toward RSAs.
What are Expanded Text Ads (ETAs)?
"I wish you were dumb."
Who is Roman?
Proof that a 9-to-5 can be so bad, people will literally erase half their brain to cope.
What is Severance?
Suitcases That Say "I Have TSA PreCheck".
What is TUMI?
Which artist won Album of the Year at the 2025 Grammy Awards?
Who is Beyonce - Cowboy Carter?
___ used the "+" modifier to force certain words to appear in search queries. Google merged this functionality into Phrase Match, making it obsolete.
What is Broad Match Modifier (BMM)?
"I think I could eat 200 hot dogs in an hour...but only if I was allowed to throw up."
Who is Alex S?
8 seasons of rooting for your favorite character for them to get killed off consecutively in their quest for a chair.
What is Game of Thrones?
Global Rizz Emporium.
What is World Market?
What TV series is airing its final season in three parts: on Thanksigiving Eve, Christmas and New Years Eve?
What is Stranger Things?
Google eliminated ____ in response to privacy regulations and the move toward first-party data solutions.
What is Similar Segments?
"One of my worst nightmares is coming true this weekend and that's that I'm hosting a sleepover for a bunch of 11-year-olds."
Who is Chris T?
Grumpy smuggler adopts foul-mouthed teen on their cross-country trek to possibly save the world from a really bad fungal infection.
What is The Last of Us?
Official Throne of Midwestern Dads.
What is La-Z-Boy?
What is the highest grossing movie in the U.S so far in 2025?
What is A Minecraft Movie?
____ were swipeable image-based ads designed for Search results. Google retired this to focus instead on image extensions and Discovery campaigns.
What are Gallery Ads?
"I could only drink beer through a bong with a floatie of 151 on top back in the day. I hated beer."
Who is Tommy M?
A group of high-school girl soccer players end up in their own cannibalistic version of Lord of the Flies.
What is Yellowjackets?
Hot Circles of Regret.
What is Domino's?
What was this year's Met Gala theme?
What is "Superfine: Tailoring Black Style"?
___ was an early version of app promotion campaigns. Google replaced this with App Campaigns, part of the broader Google Ads automation push.
What is Universal App Campaigns (UAC)?